Singer (Sri Lanka) PLC
TypePublic
CSE: SINS.N0000
ISINLK0156N00006
Industry
Founded1974 (1974)
Headquarters
Colombo
,
Sri Lanka
Key people
  • Mohan Pandithage (Chairman)
  • Mahesh Wijewardene (Chief Executive Officer)
RevenueDecrease LKR54.767 billion (2023)
Decrease LKR6.688 billion (2023)
Decrease LKR96 million (2023)
Total assetsDecrease LKR78.798 billion (2023)
Total equityDecrease LKR12.089 billion (2023)
Number of employees
Decrease 2,986 (2023)
ParentHayleys (69.55%)
SubsidiariesSee text
Websitesingersl.com
Footnotes / references
[1]

Singer (Sri Lanka) PLC is a Sri Lankan holding company engaged in retailing and wholesale marketing home appliances and furniture.[2] The company is also taking part in financial services and manufacturing businesses.[3] The company is listed on the Colombo Stock Exchange since 1981 and in 2017, the Sri Lankan conglomerate, Hayleys acquired the majority of the shares. Singer (Sri Lanka) is ranked 17th in the LMD 100, an annual list of listed companies in Sri Lanka by revenue, in 2020/21 edition.[4] Brand Finance ranked the company 15th most valuable brand in Sri Lanka in its annual list of top 100 brands.[5]

History

A Ceylonese Singer sewing machine advertisement card from 1892

The Singer Corporation entered the Sri Lankan market in 1877 with the sale of sewing machines.[1] The company was incorporated as a limited liability company in 1974 and became a quoted company in the Colombo Stock Exchange in 1981. In 1988, the company started manufacturing refrigerators through its subsidiary, Regnis Lanka. The first Singer Mega shop opened in 1998 and in 2000 the company acquired the local refrigerator manufacturing brand, Sisil. In 2011, the company entered into the sale of smartphone business and the 400th Singer showroom was opened in 2013. In 2017, Hayleys acquired a controlling stake in the company and thus became the parent company of Singer (Sri Lanka).[1] The value of the acquisition stood at LKR10.9 billion, making it one of the largest acquisitions for a listed company in Sri Lanka.[6]

Operations

The company controls the subsidiaries of Singer Finance (Lanka), Singer Industries (Ceylon), Regnis Lanka, Realty (Lanka) Ltd, Singer Digital Media (Pvt) Ltd, and Singer Business School (Pvt) Ltd.[1] Singer (Sri Lanka) was credit rated as A+(lka) by Fitch Ratings in April 2022.[7] The company have chosen IFS AB's software as their ERP system.[8] In 2020, Singer (Sri Lanka) emerged as the market-leading seller for Dell laptops in Sri Lanka.[9] Due to the COVID-19 pandemic, increased incidences of remote work and distance education arrangements, the demand for consumer electronics rose and the company posted LKR16.7 billion in sales in the second quarter of 2020.[10] The company announced a 3-for-1 stock split in 2021.[11] Also in 2021, the company won the People's Brand of the Year for the consecutive 15th time at the SLIM-Nielsen Awards. The company also reclaimed the award for Youth Choice Brand of the Year after three years.[12]

Subsidiaries

SubsidiaryHoldingValue LKR (mns)Activity
Singer Finance (Lanka) PLC79.93%1,428Financial services
Singer Industries (Ceylon) PLC87.72%692Manufacturing, assembling sewing machines
Regnis (Lanka) PLC58.29%722Manufacturing refrigerators
Singer Digital Media (Private) Limited 100%5Merged with the parent in January 2023
Singer Business School (Private) Limited10Educational services
Reality Lanka Limited92.24%110Property investment
Domus Lanka (Private) Limited100%Dormant

Source: Annual Report, 2022/23 (pp. 24, 187)[1]

See also

References

  1. 1 2 3 4 5 "Annual Report 2022/23" (PDF). cse.lk. Singer (Sri Lanka) PLC. Retrieved 6 June 2023.
  2. ↑ "Singer (Sri Lanka) PLC". wsj.com. Dow Jones & Company. Retrieved 24 July 2021.
  3. ↑ "Singer (Sri Lanka) PLC". ft.com. Financial Times. Retrieved 24 July 2021.
  4. ↑ "Financial Profile". LMD 100. Media Services Pvt Ltd. Retrieved 23 June 2022.
  5. ↑ "Sri Lanka 100 2022" (PDF). brandirectory.com. Brand Finance. p. 15. Retrieved 23 June 2022.
  6. ↑ "Hayleys Group in historic acquisition of Singer (Sri Lanka) PLC for Rs. 10.9 billion". hayleys.com. Hayleys. 15 September 2017. Retrieved 24 July 2021.
  7. ↑ "Singer (Sri Lanka) PLC". fitchratings.com. Fitch Ratings. Retrieved 23 June 2022.
  8. ↑ "Singer Sri Lanka Upgrades To IFS Applications 10 To Support 2,000 Employees". IFS AB. Retrieved 24 July 2021.
  9. ↑ "SINGER Sri Lanka and DELL surge ahead to number one in laptop market share". Lanka Business News. 2 December 2020. Retrieved 24 July 2021.
  10. ↑ "Singer Sri Lanka puts up strong 2Q show despite gloomy forecast". dailymirror.lk. Wijeya Newspapers. 12 November 2020. Retrieved 24 July 2021.
  11. ↑ "Singer Sri Lanka delivers exceptional Q3 performance with Rs.869 million PAT". ColomboPage. 12 February 2021. Retrieved 24 July 2021.
  12. ↑ "Singer wins People's Brand of the Year for 15th consecutive time". LMD. Retrieved 24 July 2021.
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