The Shawarma Shack
Product typeShawarma wraps outlet chain
OwnerWalther Uzi Buenavista
Patricia Collantes
CountryPhilippines
Introduced2015 (2015)
Websitehttps://www.shawarmashack.ph/

The Shawarma Shack is a Philippine food franchise known for its "buy one, get one free" shawarma wraps. It started on February 21, 2015, as a nightly ambulant food stand in Divisoria, Manila operated by Walther Uzi Buenavista and Patricia Collantes.[1] As of 2021, it has over 500 outlets and 600 employees throughout the Philippines.[1][2]

History

In 2015, 25-year old Walther Uzi Buenavista and his wife Patricia launched a food stand at the Tutuban Center night market in Manila selling shawarma wraps.[3] Walther would make the pita bread while Patricia would help prepare the ingredients and recipe. The business was initially unsuccessful as daily sales were very low. The couple then decided to gradually close down the stand. In order to clear out the inventory, Walther offered a "buy one, get one free" promotion for his wraps. This proved successful for the business and for the first time, their average daily sales went up.[1][4]

As the business grew, the couple incorporated the promotion as an integral part of their marketing strategy. One of their first expansions was an open air store in SM City North EDSA which they applied for and subsequently rejected 12 times. Most tenants in the area were short-lived except for the Shawarma Shack outlet which became a top seller, impressing the leasing management.[1]

In October 2016, its first store outside Metro Manila was launched at SM City Dasmariñas in Cavite. Its first store in the Visayas was launched in May 2018 at Elizabeth Mall Cebu while its store in Zamboanga City opened in August 2018 was its first in Mindanao.[5] Currently, the business' products are manufactured from a food facility in Quezon City.[4][6]

The business contracts Daniel Padilla and Kathryn Bernardo as their brand endorsers.[7]

Products

The franchise mainly offers non-spicy and spicy beef or chicken shawarma wrapped in pita bread. They also serve tikka and kebab wraps and rice meals.

Awards and recognitions

In 2015, Buenavista was awarded the Millennial Club Award by the Philippines' leading franchise consultancy firm Francorp Philippines which is given in recognition to entrepreneurs who achieved double digit number of branches in less than three years.[8]

In 2022, Buenavista has been awarded “Man of the Year” by the most distributed magazine right now in National Bookstores, Rising Tigers during the Rising Tiger Ball.[9]

The business was also honored by the Philippine Coast Guard[10] and the National Capital Region Police Office[11] for its support during the COVID-19 pandemic.[6]

See also

References

  1. 1 2 3 4 Ong, Henry (2019-11-04). "Success Lessons Every Startup Can Learn from the Founder of The Shawarma Shack". Financial Adviser. Retrieved 2022-02-04.
  2. ↑ "Shawarma Shack Group cited by Chief PNP Eleazar for charitable works | BMPlus". BusinessMirror. 2021-10-12. Retrieved 2022-02-04.
  3. ↑ "The origin of Shawarma Shack". My Puhunan. Nov 16, 2019. ABS-CBN.
  4. 1 2 "Walther Uzi Buenavista: Shawarma Shack's millennial CEO". INQUIRER.net. 2021-10-19. Retrieved 2022-02-04.
  5. ↑ "Our Story - Shawarma Shack - The Philippine's First and Original Buy One Take One Shawarma". www.shawarmashack.ph. Retrieved 2022-02-04.
  6. 1 2 "Growth, digital innovation, employment drive Shawarma Shack forward". Manila Bulletin. October 21, 2021. Retrieved February 5, 2022.
  7. ↑ "Shawarma Shack renews endorsement contract of KathNiel". The Philippine Star. December 22, 2018.
  8. ↑ "Francorp Celebrates 20 Years of Franchise Leadership". Philippine Daily Inquirer. December 11, 2017. Retrieved February 5, 2022.
  9. ↑ ""Godfather of Shawarma" recognized as Rising Tigers' "Man of the Year"". Manila Bulletin. December 11, 2017. Retrieved February 5, 2022.
  10. ↑ "Shawarma Shack receives award for outreach programs created to help disaster response". INQUIRER.net. 2021-05-28. Retrieved 2022-02-04.
  11. ↑ "Shawarma Shack cited by NCRPO for support to frontliners". BusinessMirror. 2021-08-09. Retrieved 2022-02-04.
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