Sela
IndustryEntertainment and hospitality
Founded1997 (1997)
Headquarters
Jeddah
,
Saudi Arabia
OwnerPublic Investment Fund
Websitesela.sa

Sela (Arabic: صلة) is a company specialising in experiences, events, and destinations in Saudi Arabia.

In 1997, Sela paved the way in the sports industry within Saudi Arabia and over the years it has grown to encompass the entertainment and culture industries. Today, Sela is a key player in the recreational sectors in the region. Sela provide experiences across recreational industries, from sports and culture, entertainment and hospitality, to exhibitions and more. Sela is owned by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia.

The company has developed and managed award-winning entertainment and leisure facilities across Saudi Arabia.[1] In 2010 the company acquired a controlling share of New York Cosmos,[2] but later disposed of their stake.[3]

In 2023 it was announced that Sela was to become the primary shirt sponsor for the English football team, Newcastle United F.C., who are also majority owned by PIF, in a multi-year deal.[4]

Destinations

Sela own or manage a number of locations including:

Sponsorships

Football

References

  1. ↑ "AIG unit wins Best Commercial Project award at Saudi summit". www.tradearabia.com. Retrieved 10 June 2023.
  2. ↑ "New York Cosmos join the MLS in new stadium quest - The Stadium Guide" (in Dutch). Retrieved 10 June 2023.
  3. ↑ Carlisle, Jeff (January 10, 2017). "New York Cosmos sold to Mediacom CEO Rocco Commisso". ESPNFC.com. ESPN. Retrieved May 26, 2017.
  4. ↑ "Saudi firm Sela is Newcastle's new shirt sponsor". BBC Sport. Retrieved 10 June 2023.
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