Secret Road Music Services
Founded2007 (2007)
FounderLynn Grossman
Distributor(s)RED Distribution
GenreIndie rock, alternative rock, Latin, folk, hip hop, Americana, pop
Country of originU.S.
LocationLos Angeles, California
Official websitewww.secretroad.com

Secret Road Music Services is a boutique music licensing, music publishing, and artist management company in Los Angeles, California.[1] The label's roster includes Ingrid Michaelson.

History

Secret Road was founded in 2007 by Lynn Grossman.[2] Shortly after their formation, they came across Ingrid Michaelson’s MySpace page and asked to sign her. Since signing, Michaelson has had a number of high-profile placements, including, notably, an Old Navy commercial in December 2011 (featuring her first single, "The Way I Am") and Grey’s Anatomy.[3]

Secret Road now represents the songs of over 80 artists including Chance Peña.[4] They clear both the mechanical and synchronization rights for their artists.[5]

In 2011, they launched their Latin division[6] in addition to their publishing division.

Services

Licensing

The licensing division of Secret Road represents over 4,000 songs[6] in a well-rounded selection of genres.[1] The artists that Secret Road pitches on a regular basis represent only a small portion of their overall catalogue.[1] On a daily basis, multiple artists are pitched for various licensing opportunities that include television programs, films, and advertisements.[1] Artists represented by Secret Road have received many notable placements in television shows such as Grey's Anatomy and Pretty Little Liars and with brands such as Old Navy and Cadillac. For a list of notable placements please see Notable Placements. In October 2015, Jerome Spence was hired as VP of Film, Television, Advertising Markets, and Business Development.[7]

Management

Ingrid Michaelson is Secret Road's only management client. Michaelson's career has been cited as an innovative business model for independent artists.[8] Her many placements in film, television, and commercials, online presence, and creative marketing strategies have given the artist much success,[9] without the help of a record label.[10] Michaelson's management team continues to seek out innovative marketing strategies, using brand partnerships and cross promotions with stores like Anthropologie to promote her new record, Human Again.[11]

Publishing

Secret Road began their Publishing division in early 2012. In August, Joshua Sarubin was named head of A&R and Publishing.[12]

Notable placements

Thirteen of Ingrid Michaelson’s songs have been placed in the ABC show Grey’s Anatomy. Of these, the song “Keep Breathing” was included on Volume 3 of the Grey’s Anatomy Original Soundtrack. Her song “The Way I Am” was placed in an Old Navy commercial in 2007.[2]

Placements from other Secret Road artists include the films No Strings Attached and I Love You Phillip Morris as well as the TV shows Pretty Little Liars, Castle, Hawaii Five-0, One Tree Hill, and Prime Suspect.

Commercial placements include brands such as Google, Old Navy, Chase, Crayola, Target, and Cadillac as well as international and worldwide placements for Rimmel London, Queensland Tourism, and Disney.

Licensing roster past and present

Releases

See also

References

  1. 1 2 3 4 "Buzz: Inside The Mind of A Music Publisher: An Interview With Secret Road Music Services". IndieAmbassador.com. Retrieved Nov 13, 2012.
  2. 1 2 "Time.com". Advertising Killed the Radio Star: How Pop Music and TV Ads Became Inseparable. 2012-02-03. Retrieved Nov 20, 2012.
  3. ↑ Kaufman, Amy (2008-03-08). "LATimes.com". No label required. Retrieved Nov 20, 2012.
  4. ↑ "Secretroad.com". Artists. Retrieved Nov 20, 2012.
  5. ↑ "SonicScoop.com". Secret Road Music Services Names Joshua Sarubin Head of A&R/Publishing. 10 August 2012. Retrieved Nov 20, 2012.
  6. 1 2 "Mi2N.com". Secret Road Music Services Taps Joshua Sarubin To Lead New A&R/Publishing Division. Retrieved Nov 20, 2012.
  7. ↑ "Executive Turntable: Sony Music Nashville Restructures, Capitol Loses Lombardi, Twitter Poaches Apple and More". Billboard.
  8. ↑ "ingridmichaelson.com" (PDF). Singers Bypass Labels For Prime-Time Exposure. Retrieved Nov 26, 2012.
  9. ↑ "nydailynews.com". It All Ads Up for Ingrid Michaelson. New York. Retrieved Nov 26, 2012.
  10. ↑ "allthingsnewengland.com". An Interview with Ingrid Michaelson. Retrieved Nov 26, 2012.
  11. ↑ "Billboard.com". Ingrid Michaelson: All Grown Up With Fourth Album 'Human Again'. Retrieved Nov 26, 2012.
  12. ↑ "Billboard.biz". Joshua Sarubin Named Secret Road's Head of A&R/Publishing. Archived from the original on August 12, 2012. Retrieved Nov 16, 2012.
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