Anycall (Korean: 애니콜) was a South Korean mobile phone brand established by Samsung Electronics in 1993. It was once the most popular mobile phone brand in the country, having been the leader since 1995.[1] Samsung mobile phones were sold through the Anycall brand in South Korea and the greater China region prior to 2011. The brand was eventually retired during the 2010s when it only remained in use for feature phone.

Like other mobile phone brands in South Korea, they provided technology such as cameras, internet access, and digital TV through Digital Multimedia Broadcasting.

Spokeswoman

Lee Hyori was spokeswoman for Anycall from 2003 During this period, she starred in Anycall produced music videos such as "Anymotion", which features Anycall SCH-V600 by Lee Hyori Phone. In 2005, Hyori Lee starred in "Anyclub", a follow-up to the smash hit "Anymotion". In December 2006, she starred in a third installment, labeled "Anystar". The first music video starred Lee Hyori along with Eric Mun, while the second and third installment starred Kwon Sang-woo and Lee Joon-gi respectively.

Since the expiration of Hyori's contract with Samsung in November 2007, K-pop stars such as BoA, Kim Junsu, Tablo, and Jin Bora collaborated to produce "Anyband", which featured three combined music videos for songs "Talk, Play Love", "Promise U", and "Day Dream" in a seven-minute commercial. The temporary band also held concerts for fans.

In 2008 k-pop groups DBSK & Girls' Generation collaborated from one music video to promote Samsung Anycall Haptic.

In 2009 Shinee released digital single "Bodyguard" to promote the cell phone. The music video and CF for the song featured the popular on-screen couple So Yi-jung (Kim Bum) and Chu Ga-eul (Kim So-eun) from the popular KBS romantic drama series Boys Over Flowers. The same year Son Dam-bi and girl group After School teamed up for the digital single Amoled. After School will soon replace Son Dambi as the new spokes models for the brand.

A South Korean girl group Miss A released in 2010 their song "Love Again", whose music video promoted the Samsung Beat Festival. The video also prominently featured an Anycall phone.

In 2011 IU (kpop singer) became the spokeswoman

Spokespersons

References

  1. ↑ Herald, The Korea (30 March 2010). "Anycall brand evolving". The Korea Herald. Retrieved 18 July 2023.
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