Safal is the largest organised retail network of fruits and vegetables in the National Capital Region of India. Currently it operates over 400 retail outlets in the NCR region.[1] Safal is owned by Mother Dairy, a subsidiary of the National Dairy Development Board.[2][3] Safal was started in 1988 as an Indian government initiative to benefit fruit & vegetable producers and the urban consumers. The task was assigned to the National Dairy Development Board, as they had similar experience in the related sector of milk.[4][5] Safal's supply chain covers 16 states, around 50,000 farmers and over 200 farmer associations.[6]

Safal gives lower prices as well. With fruits and vegetables, Safal stores also sell products such as biscuits, noodles and milkshakes.

References

  1. ↑ "Safal spices up price war, reduces vegetable prices". economictimes.indiatimes.com. 7 November 2007. Retrieved 4 February 2011.
  2. ↑ "The curdled controversy". thehindubusinessline.in. 10 October 2003. Retrieved 4 February 2011.
  3. ↑ "Future Group plans fruits, vegetables stores". economictimes.indiatimes.com. 25 November 2010. Retrieved 4 February 2011.
  4. ↑ "Company Performance and its Expansion Plans". franchiseindia.org. 14 January 2011. Retrieved 4 February 2011.
  5. ↑ "Fruit & Vegetable Unit, Delhi, India. Profile". safalindia.com. Retrieved 4 February 2011.
  6. ↑ "Company Performance and its Expansion Plans". franchiseindia.org. 14 January 2011. Retrieved 4 February 2011.


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