Roger Enrico
Born(1944-11-11)November 11, 1944
Chisholm, Minnesota, U.S.
DiedJune 1, 2016(2016-06-01) (aged 71)
Cayman Islands
Alma materBabson College
Known forCEO of PepsiCo; Caffeine-Free Pepsi

Roger Anthony Enrico[1] (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as chief executive officer of PepsiCo.

Early life

Enrico was born on November 11, 1944, to Italian immigrants in the Mesabi Range mining town of Chisholm, Minnesota. He was awarded a scholarship to Babson College where he studied business administration. Enrico enlisted in the United States Navy and served in Vietnam.[2]

Business career

Enrico started his business career with General Mills as a brand manager for Wheaties. In 1971, he joined PepsiCo to help market Funyuns. He later served as brand manager for Cheetos and Fritos before heading operations in Japan and South America.[2] He was appointed CEO of the beverage division of PepsiCo in 1983 at the age of 38. That year he signed Michael Jackson to a multimillion-dollar marketing deal. Lionel Richie was later signed.[2] Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994.[3][4]

Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012.[5][6] He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi's CEO.[7]

He served on the board of directors of the National Geographic Society, the Environmental Defense Fund, the Solar Electric Light Fund, and the American Film Institute.[6]

Death

Enrico died June 1, 2016, aged 71, while snorkelling in the Cayman Islands where he had a home.[8]

In 2023, Enrico was portrayed in the film Flamin' Hot by Tony Shalhoub.[9]

References

  1. ↑ "Coroner's Court" (PDF). judicial.ky. Cayman Islands Judiciary. November 2017. Retrieved March 14, 2021.
  2. 1 2 3 Esterl, Mike (June 2, 2016). "Former PepsiCo CEO Roger Enrico, Who Waged War With Coke in the '80s, Dies at 71". The Wall Street Journal. The Wall Street Journal. Retrieved June 2, 2016.
  3. ↑ Zellner, Wendy (August 24, 1992). "Frito Lay Is Munching On The Competition". Bloomberg.com. Retrieved June 23, 2023.
  4. ↑ "Physicist, Activist, PepsiCo CEO to Speak at Yale". YaleNews. March 5, 1999. Retrieved June 23, 2023.
  5. ↑ "Roger Enrico 1944— Biography - Two early lessons, Enters the cola wars". Referenceforbusiness.com. Retrieved February 10, 2012.
  6. 1 2 "Roger A. Enrico Profile - Forbes.com". People.forbes.com. Archived from the original on February 8, 2009. Retrieved February 10, 2012.
  7. ↑ DK Publishing (August 17, 2009). 1000 CEOs. Penguin Books. p. 351. ISBN 9780756670573. Retrieved May 29, 2015.
  8. ↑ Miller, Stephen. "Roger Enrico, Pepsi CEO who closed gap with Coke, dies at 71". The Washington Post. Retrieved June 2, 2016.
  9. ↑ Justin, Neal (June 15, 2023). "Tony Shalhoub dishes about playing a Minnesotan in 'Flamin' Hot'". Star Tribune.
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