Ridestore AB
TypePrivate
IndustryOutdoor Sports Apparel
Founded2006 (2006)
FoundersLinus Hellberg and Emil Hellberg
Headquarters
Gothenburg
,
Sweden
Area served
Worldwide
Products
BrandsRidestore

Dope Snow

Montecwear
Number of employees
200+
Websitewww.ridestore.com

www.dopesnow.com

www.montecwear.com

Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006.[1][2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.

  • Ridestore AB: A multi-brand e-commerce store operating only in Europe, selling their proprietary brands Dope Snow and Montec-wear along with other well known snow and outerwear brands.[3]
  • Dope Snow: An in-house fast fashion snow apparel brand established in 2008,[4] that is sold in the United States and Canada.
  • Montec: An in-house fast fashion snow apparel brand established in 2016,[5] that is sold in the United States and Canada.

History

Ridestore AB was founded in 2006 by Emil Hellberg and his teenage brother Linus Hellberg. Linus was motivated to start an e-commerce business out of a spare room in his parents' home, when he discovered that the American outdoor sport apparel brands he was interested in were not sold by any e-retailers in Sweden.[6] Linus dropped out of school to run Ridestore AB, and was joined by his brother, Emil Hellberg.[7] By 2017, Ridestore had become one of Sweden's largest e-retailers.[8] Successful expansion into North America and other parts of Europe have resulted in rapid financial growth.[9][10]

Ridestore AB acquired the Dope clothing trademark in the USA and Canada from EPOD America LLC, owned by Rob Gough,[11] in 2020.[12][13]

Awards and recognition

  • In 2017, Ridestore AB was recognized as having one of the top 100 e-commerce websites in Sweden by IDG.[14]
  • In 2020, Ridestore AB was recognized by Computer Bild magazine as one of the fastest growing e-commerce Motor, Sports and Outdoor brands of 2021.[15]

References

  1. ↑ "Ridestore AB - Company Profile and News". Bloomberg.com. Retrieved 2021-02-03.
  2. ↑ "How CLO has Enabled Ridestore to Streamline Their Product Development Process, Reduce Waste, and Connect with Their Customers Like Never Before". www.ispo.com. Retrieved 2021-02-03.
  3. ↑ "CX - Ridestore adventure North America — Inside Ridestore, a page about Ridestore". Inside Ridestore. Retrieved 2021-02-04.
  4. ↑ "About us - Dopesnow.com". www.dopesnow.com. Retrieved 2021-02-03.
  5. ↑ "About us - Montecwear.com". www.montecwear.com. Retrieved 2021-02-03.
  6. ↑ "Hoppade av gymnasiet för att driva e-handel – nu spränger Ridestore 100-miljonersvallen - Breakit". 2017-07-06. Archived from the original on 2017-07-06. Retrieved 2021-02-03.
  7. ↑ "Sveriges 100 största e-handlare – här är topplistan - Breakit". 2017-06-22. Archived from the original on 2017-06-22. Retrieved 2021-02-03.
  8. ↑ "Sveriges 100 största e-handlare – här är topplistan - Breakit". 2017-06-22. Archived from the original on 2017-06-22. Retrieved 2021-02-03.
  9. ↑ "E-handlaren Ridestore sålde för 188 miljoner". Ehandel (in Swedish). 2018-10-29. Retrieved 2021-02-03.
  10. ↑ 2020-09-19T16:34:00+01:00. "Fast ride for Ridestore". Outdoor Industry Compass. Retrieved 2021-02-03.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ↑ Glaspie, Akeem. "Indy native Rob Gough buys rare Mickey Mantle baseball card for record-setting $5.2 million". The Indianapolis Star. Retrieved 2021-02-03.
  12. ↑ AB, Ridestore. "Ridestore AB has acquired the Dope clothing trademarks in USA and Canada". www.prnewswire.com. Retrieved 2021-02-03.
  13. ↑ "Ridestore AB Acquires EPOD America - Dope Clothing Trademarks | Mergr". mergr.com. Retrieved 2021-02-03.
  14. ↑ "Topp100 2017: Här är Sveriges 10 bästa e-handelssajter". Topp100 (in Swedish). 6 March 2017. Retrieved 2021-02-03.
  15. ↑ "Trend Shops 2021: Motor, Sport & Outdoor". computerbild.de (in German). 2020-10-01. Retrieved 2021-02-03.


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