Rekorderlig (Swedish pronunciation: [rɛkɔˈɖěːɭɪj]) is a brand of cider manufactured by Åbro Bryggeri in Sweden. It was first created in 1996 using spring water from Vimmerby, Sweden. Rekorderlig is currently available in 15 countries.

Sponsorship activities

Rekorderlig sponsored the 2012 NME Awards Best New Artist award, won by Florence and the Machine.[1]

Rekorderlig was a major sponsor of English football club Huddersfield Town A.F.C., with Rekorderlig's logo appearing on the club's home shirts from the beginning of the 2012–13 season until the end of the 2014–15 season. The cider was sold on matchdays at Huddersfield Town's home ground, the John Smith's Stadium.[2] Rekorderlig also maintains an annual pop-up bar called the Rekorderlig Cider Lodge at the winter events at Southbank Centre in London.[3]

Rekorderlig sponsors the National Kubb competition in Hawke's Bay, New Zealand.[4]

References

  1. ↑ "Florence And The Machine, Horrors, Arctic Monkeys win at 2012 NME Awards". 29 April 2012.
  2. ↑ "Cider firm Rekorderlig to sponsor new Huddersfield Town shirt". 8 June 2012.
  3. ↑ "Rekorderlig Cider Lodge - Southbank Centre". 23 November 2016.
  4. ↑ "Fancy a game of Kubb?". 5 February 2015.
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