The Red Brick Road Company
TypeLimited Liability Company
IndustryBusiness Services
Founded2006
HeadquartersLondon, United-Kingdom
ProductsAdvertising & Marketing
Websitewww.redbrickroad.com

Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".[1]

History

The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe[2][3][4] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz[5] Lowe retired in 2009, while remaining a shareholder in the company,[6] which continued to be managed by former colleagues.[7]

In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team.[8] The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company.[9][10][11] The agency's new management team claims to have a positive outlook about its future.[12]

In 2018, Red Brick Road launched a standalone sister data agency called Emerald.[13]

Notable campaigns

The agency's best known client was the supermarket chain Tesco,[7] and Weinberger created their slogan "Every little helps".[14] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.[15]

Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers[16] and Heineken.[17]

In 2018, one of the UK's leading fruit drink brands, Rubicon, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles.[18]

Awards

The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion.[19]

See also

References

  1. ↑ Bold, Ben (15 January 2015). "Tesco: 25 years of advertising". Campaign.
  2. ↑ Brook, Stephen (30 January 2006). "Lowe follows Red Brick Road". The Guardian. Retrieved 6 November 2013.
  3. ↑ Sweney, Mark (22 December 2009). "Sir Frank Lowe to leave The Red Brick Road ad agency". The Guardian. www.theguardian.com. Retrieved 24 November 2013.
  4. ↑ mediaGuardian (17 July 2006). "82. Sir Frank Lowe". The Guardian. London, United Kingdom. Retrieved 24 November 2013.
  5. ↑ Brook, Stephen (30 January 2006). "Guardian: Lowe follows Red Brick Road". The Guardian. London. Retrieved 6 November 2013.
  6. ↑ Hall, Emma (4 January 2010). "Ad Age: Original Mad Man Frank Lowe Leaves Red Brick Road". Ad age. United States of America. Retrieved 6 November 2013.
  7. 1 2 Sweney, Mark (22 December 2009). "Sir Frank Lowe to leave The Red Brick Road ad agency". The Guardian. United kingdom: theguardian.com. Retrieved 6 November 2013.
  8. ↑ Campaignlive.co.uk. "School Reports 2013: The Red Brick Road". Campaign. campaignlive.co.uk. Retrieved 6 November 2013.
  9. ↑ Smiths, Stuart (19 April 2012). "Time's up for Weinberger, but what about the Tesco account at The Red Brick Road?". Retrieved 29 November 2013.
  10. ↑ Hall, Emma (1 December 2005). "FRANK LOWE, PAUL WEINBERGER LAUNCH AD AGENCY". Advertising Age. Retrieved 29 November 2013.
  11. ↑ campaignlive.co.uk (8 April 2013). "School Reports 2013: The Red Brick Road". Campaign. London, United Kingdom: campaignlive.co.uk. Retrieved 6 November 2013.
  12. ↑ Walford, Tony (5 April 2013). "Following The Red Brick Road buyout: From Tesco to MBO for the agency Sir Frank Lowe started". The Drum. Retrieved 22 November 2013.
  13. ↑ Oakes, Omar (9 January 2018). "Red Brick Road launches sister data agency". CampaignLive. Retrieved 22 July 2018.
  14. ↑ Humby, Clive; Hunt, Terry; Phillips, Tim (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page Publishers. p. 281. ISBN 978-0-74946-012-9.
  15. ↑ "Locals help make Tesco Christmas ad special". Tesco. 17 November 2011. Retrieved 29 December 2013.
  16. ↑ Bulmers Returns to Ireland to Publicis Dublin, 23 January 2015
  17. ↑ "Sir Frank Lowe". Forbes. 180: 70. 2007.
  18. ↑ "Rubicon appoints Red Brick Road as strategic, creative and social media agency – Marketing Communication News". Retrieved 13 August 2019.
  19. ↑ "Gold Honors 2011". Creative Circle. Retrieved 22 July 2018.
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