ReachTEL
TypeMarket research
Founded2008
FounderJames Stewart and Nick Adams
OwnerEquifax
Websitewww.equifax.com.au/reachtel/

ReachTEL is a market research company founded and based in Australia, now owned by the American multinational company Equifax. It conducts regular opinion polling for Australian politics.

History

ReachTEL was founded by James Stewart and Nick Adams in 2008. In September 2015 the company was acquired by the data analytics company Veda, which was also the largest credit reference agency in Australia at the time.[1] Veda was subsequently sold to the American multinational consumer credit reporting agency Equifax in February 2016.[1]

James Stewart resigned from ReachTEL in 2018, and subsequently acquired a third share in the market research company UComms, co-owned by union bosses Sally McManus, secretary of the ACTU, and Michael O'Connor, national secretary of the CFMMEU, both non-beneficiary shareholders of the company on behalf of their unions. Although opinion polls were often recorded as "uComms/ReachTEL" opinion polls, and UComms' logo formerly included the phrase "Powered by ReachTEL", the only relationship is the use of ReachTEL's data[2] and the use of its original robo-polling and SMS technology.[1][3]

Description

ReachTEL is wholly owned by Equifax and is not affiliated to any other group or interests.[4] Along with Newspoll, Roy Morgan, Essential, YouGov and Ipsos Australia, it conducts regular opinion polling for Australian politics.[1]

References

  1. 1 2 3 4 Goot, Murray (15 May 2019). "Who controls opinion polling in Australia, what else we need to know about the polls, and why it matters". Inside Story. Archived from the original on 11 February 2022. Retrieved 11 February 2022.
  2. ↑ McGrath, Pat; Carter, Jeremy Story; Curnow, Sarah (10 April 2019). "Its results are splashed across newspapers". ABC News. Australian Broadcasting Corporation. Retrieved 13 February 2022.
  3. ↑ Morgan, Gary; Levine, Michele (11 April 2019). "For the Record: Ownership of Australian Public Opinion Polling and Market Research Companies". Roy Morgan Research. Archived from the original on 11 February 2022. Retrieved 11 February 2022.
  4. ↑ "FAQs - ReachTEL". Equifax. Retrieved 13 February 2022.
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