A rate card, commonly called a rate sheet, is a document that lists the costs and details of the different advertisement placement alternatives offered by a service provider, such as a media outlet.^[1]

This is typically the most someone can spend, similar to the rack rate at a hotel. The majority of advertising customers will shell out much less than this because to volume discounts, a desire to unload extra space, or other considerations.

Rate cards may also detail any deadlines, demographics, policies, additional fees, and artwork requirements.

See also

• Advertising management
• Yield management
• Price discrimination

References

See also

• List price