Quicky the Rabbit
Quicky printed on a cereal box

Quicky is a rabbit character that Nestlé's chocolate-focused brand Nesquik uses as their official mascot. The mascot made his debut in 1973. Quicky's cereal box appearance and given name evokes associations with speed and easiness within the consumers mind. The animal choice of rabbit is not a coincidence, but rather a clever choice, since rabbits are known for their speed.[1] In the TV commercials Quicky's voice acting work is done by Barry Gordon,[2] but sometimes also by other male actors.[3] The mascot's outlook was somewhat redesigned from 2005 and onwards to appear more detailed and modern.[4]

Toy items

A LEGO minifigure version of Quicky was released in 2001.[5]

See also

References

  1. ↑ Pavlova, Iveta (11 November 2016). "21 Most Famous Brand Mascot Designs of All Time". GraphicMama.com. Retrieved 23 May 2021.
  2. ↑ "Quiky, the Nesquik Bunny". Retro Planet. 22 April 2009. Retrieved 23 May 2021.
  3. ↑ "Nesquik Bunny". Behind the Voice Actors. Retrieved 23 May 2021.
  4. ↑ Tiburca, Andrei (5 December 2016). "We Don't Know How to Feel About Nesquik's Redesign". Webdesignledger.com. Retrieved 23 May 2021.
  5. ↑ "Quicky the Nesquik Bunny (Nestle Rabbit)". Minifigs. Retrieved 23 May 2021.
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