Zhejiang Qianjiang Motorcycle Group Co.
TypeSubsidiary
IndustryPersonal transport manufacturer
Founded1985 (1985)
Headquarters,
China
Area served
China (as QJ Motor), Worldwide (as Keeway)
ProductsMotorcycles, scooters
ParentGeely
Websitemotor.qjmotor.com
Keeway Superlight 125 produced by Qianjiang Group

Zhejiang Qianjiang Motorcycle Group Co., usually known as Qianjiang Motorcycle, is a Chinese motorcycle manufacturer founded in 1985 with registered office in Winling, Zhejiang Province. It is now one of the largest manufacturers of two-wheeled vehicles in China. Qianjiang is a US$460 million state holding enterprise with five domestic subsidiaries, 10 branches, one overseas subsidiary and over 10,000 employees.

The vehicles are sold under five brands: QJMotor, Benelli, and KSR Moto.

  • QJMotor is used to market the entire range of products in China, which includes motorcycles and scooters.
  • Benelli was acquired in 2005.
  • KSR Moto models are produced for the Austrian KSR Group and are badge-engineered QJmotor vehicles.

Since 1999 it has been marketing its models on foreign markets under the Keeway Motors brand. In 2006, the company won the motorcycle industry award as exporter of the year; in fact about 20% of the production is sold abroad. The company, which has a capital of more than 750 million dollars, has been listed on the Shenzhen Stock Exchange since 1999.

In 2005, Qianjiang acquired Benelli.

Since September 2016, the majority shareholding (29.8%) of Qianjiang has been controlled by the Chinese giant Geely Holding Group.[1]

Sponsorship

In 2022, QJMotor became the main sponsor of Avintia Esponsorama Racing in the Moto3 class with its two riders, Matteo Bertelle and Elia Bartolini.[2] Then from the 2023, season, QJmotor became the main sponsor of Gresini Racing in the Moto2 championship.

References

  1. "Zhejiang Geely Holding Group Co., LTD. Completed the acquisition of 29.8% stake in Zhejiang Qianjiang Motorcycle Co., LTD.. | MarketScreener".
  2. https://www.oto.com/berita-motor/qj-motor-jadi-sponsor-utama-avintia-racing-ikut-kejuaraan-moto3
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