Purpose: The Starting Point of Great Companies, is a book by Nikos Mourkogiannis originally published in 2006,[1] which has been reviewed in US national media,[2][3][4][5] and repeatedly cited in corporate culture books[6][7][8][9][10] and academic journals.[11][12][13] The volume consists of one introduction and 11 chapters covering exemplified discussions on notions that the author regards as important with respect to the purpose of business: innovation, excellence, commitment to customers, competitiveness and leadership. The text is preceded by a foreword by the late Harvard Law Professor Roger Fisher. The book was published by St. Martin's Griffin, N.Y.

References

  1. ↑ Mourkogiannis, Nikos (2008). Purpose : the starting point of great companies. Basingstoke: Palgrave Macmillan. ISBN 978-0-230-60530-5. OCLC 181601151.
  2. ↑ "Purpose is the Key, Not Profits". Los Angeles Times. Jan 28, 2007. p. 35.
  3. ↑ "Beyond the Mission Statement". The Daily Herald (Illinois). Chicago. Oct 23, 2006. p. 17.
  4. ↑ Brown, Paul B. (2006-12-03). "Guidance From Overlooked Corners". The New York Times. ISSN 0362-4331. Retrieved 2022-08-14.
  5. ↑ "Purpose: The Starting Point of Great Companies by Nikos Mourkogiannis". www.publishersweekly.com. 2006. Retrieved 2022-08-13.
  6. ↑ Gill, Roger (2013). Theory and Practice of Leadership. Thousand Oaks, California: SAGE Publishing. ISBN 978-8132110859.
  7. ↑ Seekri, Baldev (2011). Organizational turnarounds with a human touch. [Bloomington, Indiana]. ISBN 978-1-4269-5612-6. OCLC 649901783.{{cite book}}: CS1 maint: location missing publisher (link)
  8. ↑ Johnson, Robert; Morgan, Mark; Cole, Andrew; Johnston, Dave (2010). Executing your business transformation : how to engage sweeping change without killing yourself or your business (1 ed.). San Francisco, CA: Jossey-Bass. ISBN 978-0-470-58840-6. OCLC 607552758.{{cite book}}: CS1 maint: date and year (link)
  9. ↑ Froese, Paul (2016). On purpose : how we create the meaning of life. Oxford. ISBN 978-0-19-994890-1. OCLC 908554283.{{cite book}}: CS1 maint: location missing publisher (link)
  10. ↑ Strong, Michael (2009). Be the solution : how entrepreneurs and conscious capitalists can solve all the world's problems. Hoboken, N.J.: Wiley. ISBN 978-0-470-45003-1. OCLC 268790865.
  11. ↑ Miao, Yuexin (2021-04-03). "Brand communication of intangible elements delivery". Journal of Marketing Communications. 27 (3): 284–306. doi:10.1080/13527266.2019.1674363. ISSN 1352-7266. S2CID 211759020.
  12. ↑ Zu, Liangrong (2019-12-01). "Purpose-driven leadership for sustainable business: From the Perspective of Taoism". International Journal of Corporate Social Responsibility. 4 (1): 3. doi:10.1186/s40991-019-0041-z. ISSN 2366-0066. S2CID 150834336.
  13. ↑ Verwey, S; Benecke, D. R.; Muir, C (2017). "Purpose and practice: Educating PR professionals for the future". Communicare: Journal for Communication Sciences in Southern Africa. 36 (1): 67–78. doi:10.36615/jcsa.v36i1.1587. S2CID 253002737.


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