Puppy Monkey Baby

Puppy Monkey Baby (also styled PuppyMonkeyBaby) is the name of a puppeteered[1] character created by Mountain Dew for a TV commercial that aired on February 7, 2016, during Super Bowl 50. The advertisement has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.[2]

Mountain Dew revived Puppy Monkey Baby for an advertisement in 2022. The ad was part of a campaign that Mountain Dew hoped would capitalize on Gen Z favor towards self-referential formats.[3]

Description

The ad features a mashup of three things that the public generally finds to be cute or harmless, all in one body: a Pug puppy (the head), a monkey (the torso and tail) and a dancing baby (the hips and legs, complete with a diaper). Puppy Monkey Baby repeats its name while dancing with three men who are presumably too tired to get out while watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things (Mountain Dew, juice, and caffeine).

Reception

The media response to the advertisement was mixed. Melissa Cronin of Gawker, described it as a "horror-hallucination of brand awareness",[4] while noting the beverage itself contains brominated vegetable oil (BVO), a chemical that is banned in several countries.[5] Jim Joseph, chief integrated marketing officer at Cohn & Wolfe, called it "weird".[6] Screwattack declared Puppy Monkey Baby the most terrifying mascot of all time.[7]

References

  1. ↑ VanHooker, Brian (February 5, 2021). "An Oral History of Mountain Dew's 'Puppy Monkey Baby' Super Bowl Commercial". Retrieved February 6, 2021.
  2. ↑ Smith, Troy (February 8, 2016). "'Puppymonkeybaby' wins Super Bowl 50 commercial race". Cleveland.com. Retrieved February 8, 2016.
  3. ↑ Schultz, E.J. (February 17, 2022). "Mtn Dew's Puppy Monkey Baby is back". Ad Age. Retrieved December 6, 2022.
  4. ↑ Cronin, Melissa (February 7, 2016). "Mountain Dew Presents the PuppyMonkeyBaby, a Horror-Hallucination of Brand Awareness". Retrieved February 8, 2016.
  5. ↑ Conley, Mikaela (December 15, 2011). "Flame Retardant in Your Mountain Dew? Yep". ABC News. Retrieved February 8, 2016.
  6. ↑ "Puppymonkeybaby, Chip-Craving Fetus Stand Out in Ad Lineup". Fox Business.
  7. ↑ Top 10 Terrifying Mascots, retrieved February 1, 2022
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