Pumper Nic
IndustryRestaurant
Founded1974
Defunct1999
FateBankruptcy
HeadquartersBuenos Aires, Argentina
ProductsHamburgers
French fries
Soft Drinks

Pumper Nic (shortened to Pumper after 1989) was a popular chain of fast-food restaurants in Argentina that existed in the 1970s and 1980s. It is currently considered by many Argentines to be a cult classic. Its name is derived from the German pumpernickel, a type of bread.

Old logo that uses a Burger King-like logo

History

Disposable cup used in Pumper.

Pumper Nic was created by Alfredo Lowenstein in 1974, also an ex-owner of Quickfood, parent company of the renowned Argentine beef hamburger supplier Paty –which was in turn founded by his brother Ernesto–, and the Las Leñas tourist complex. In 1975 the company became Argentina's first franchise and quickly expanded throughout the country, reaching a total of 70 restaurants and an annual revenue of 60 million dollars.[1][2] The chain's rapid growth made it extremely difficult for its headquarters in Buenos Aires to keep a grip on the franchisees. A combination of poor management and a lack of standardization caused food quality to vary greatly between the restaurants.[1]

Pumper Nic's logo was based upon Burger King's, before the latter began operating in Argentina. When McDonald's and Burger King opened their first venues in the country in 1986 and 1989 respectively, Pumper Nic was forced to change its logo and have its name shortened to Pumper due to a lawsuit by Burger King.[1]

Lowenstein handed over Pumper Nic in 1990 to his sons Diego and Paula, who had little interest in running the business. The family sold the chain in 1995 and started from scratch by associating themselves with Wendy's, which had just opened its first restaurant in the country. Furthermore, the franchise system collapsed in its entirety the following year.[1] Pumper Nic's new owners, real estate agents Goldstein and Rosenbaum, were unable to relaunch the company.[3][4] Unable to compete with larger American fast-food chains, Pumper Nic finally declared bankruptcy in early 1999.

The last Pumper Nic restaurant is still operating at the Moreno shopping center in Buenos Aires.[5]

Products

Nic the Hippo, the franchise's mascot.

Pumper Nic's signature sandwich was the Mobur, a sandwich with an egg in between. One of their famous menu items was Dos por uno − two burgers for the price of one. French fries were called Frenys.[2] Names of other Pumper Nic sandwiches include: Jaque (jamon y queso, ham and cheese) and Jaque'H.

Slogans

Their most famous tagline was "Pumper Nic, the new way of dining" (Spanish: La nueva forma de comer).

Nic the Hippo is featured among the animals that escape from the Los Angeles Zoo during an earthquake that hits Los Angeles in the Oscar-winning animated short film Logorama (2009).

See also

References

  1. 1 2 3 4 "A Pumper Nic se la comió la globalización". La Nación (in Spanish). 14 September 1997.
  2. 1 2 "El sabor de la hamburguesa, rápidos para los mandados". La Nación (in Spanish). 21 February 1999.
  3. ↑ "Pumper Nic, una cadena a punto de desaparecer". La Nación (in Spanish). 13 March 1999.
  4. ↑ "Pumper Nic, una cadena a punto de desaparecer". 13 March 1999. Archived from the original on 2011-06-07.
  5. ↑ "Un viaje en el tiempo: El Pumper Nic que continúa abierto en el shopping de Moreno".
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