Primal Pictures
IndustryMedical, Healthcare, Life Science, Biotechnology
Founded1991
Headquarters
London
,
United Kingdom
ProductsHuman anatomy educational software
Websiteprimalpictures.com

Primal Pictures is a business established in 1991 that provides 3D graphic renderings of human anatomy, built using real scan data from the Visible Human Project, for use by healthcare students, educators, and medical professionals. It operates the Anatomy.tv online platform.[1] In one study, Anatomy.tv was deemed the greatest value in undergraduate anatomy education "since it had highest scores for effectiveness as well as the lowest scores for cost."[2]

Development

The representation of the body in Primal's software is derived from medical scan data that has been interpreted by a team of Primal anatomists and translated into three-dimensional images by graphics specialists. The interactive anatomy visuals are accompanied by animations that demonstrate disease and conditions,[3] function,[4] biomechanics,[5] and surgical procedures.[6]

History

In 2012, Informa acquired all of the company, previously owning 10 percent.[7] In 2022, as part of Informa's sale of its Pharma Intelligence business, Primal Pictures became part of private equity firm Warburg Pincus.[8] Later that year, Pharma Intelligence changed its name to Citeline and merged with pharmaceutical technology company Norstella.[9]


References

  1. ↑ "Anatomy.tv welcomer". Primal Pictures.
  2. ↑ Chumbley, Samuel D.; Devaraj, Vikram S.; Mattick, Karen (March 2021). "An Approach to Economic Evaluation in Undergraduate Anatomy Education". Anatomical Sciences Education. 14 (2): 171–183. doi:10.1002/ase.2008. ISSN 1935-9772. PMID 32745338.
  3. ↑ "Disease & Conditions Module". Primal Pictures.
  4. ↑ Gidalevitz, Yona (7 November 2013). "Primal Pictures' Functional Anatomy App: An Intuitive, Highly Accurate Tool for the Study of the Human Body". Medgadget. Retrieved 30 September 2022.
  5. ↑ "Announcing Real-time Functional Anatomy". Primal Pictures.
  6. ↑ "Surgical Study and Practice". Primal Pictures.
  7. ↑ Quinn, James (29 September 2012). "Informa buys 'Waking the Dead' software firm". The Telegraph. Retrieved 28 May 2018.
  8. ↑ Portala, Juliette (10 February 2022). "Informa's $2.6 bln sale of pharma intelligence lifts shares". Reuters. Retrieved 30 September 2022.
  9. ↑ Keenan, Joseph (3 November 2022). "Norstella completes acquisition of Citeline to form $5B pharma intelligence group". Fierce Biotech. Retrieved 7 December 2022.

External websites

PrimalPictures.com

Anatomy.tv

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