Playermaker
FormerlyMotionize
TypePrivate
IndustrySports tech
Founded2017
FoundersGuy Aharon & Yuval Odem
Headquarters
Tel Aviv
,
Israel
Websitewww.playermaker.com


Playermaker is a sports technology company known for developing wearable and sensor-based solutions designed for analyzing and improving athletic performance.[1][2]

History

Playermaker was founded in 2017 in Israel by Guy Aharon and Yuval Odem who formerly served in the Israeli Defense Forces.[3] The company was formerly known as Motionize and it began by developing a solution for advanced tracking of human motion back in 2014.[3]

Funding

By 2023, Playermaker raised total of $45M in funding, with powerhouse investors like ADvantage, Ryan Sports Venture, Ventura Capital Group, with additional investment by MIG Capital, and others.[4][5]

Earlier in 2019, former Arsenal manager, Arsène Wenger invested in Playermaker.[6][7]

Partnerships

In November 2022, Playermaker and Manchester City collaborated to launch CityPlay, a co-branded sports product that offers valuable insight and analysis for players, while also offering educational and training content from Manchester City.[8]

Playermaker has established partnerships with Elite Soccer Academy[9] and several sports clubs that use its technology. Notable clubs include: Fulham F.C.,[10] Rangers F.C.,[11] and many others. The company has also established partnerships with the United States Soccer Federation[12] and the Scottish Football Association.[13]

In 2022, Liverpool winger, Harvey Elliott became a brand ambassador for the company.[14]

Products

Playermaker offers sports technology products that are designed to provide valuable data and insights to players, coaches, and teams.[15] The company offers sports technology products that are designed to provide valuable data and insights to players, coaches, and teams.[16]

Playermaker's technology includes sensors that are attached to a player's shoes which collect data on various aspects of their performance.[17] The data collected by Playermaker's technology can be used for performance analysis, injury prevention, and improving overall player development.[18]

FIFA Certification

In September 2023, Playermaker was awarded the FIFA certification to be allowed in official match play as a wearable Tracking System.[19] Earlier in 2021, Playermaker was placed on the FIFA Innovation Programme.[20] Playermaker completed the challenge set by the FIFA Innovation Program and earned the Electronic Performance Tracking Systems (EPTS) FIFA quality certificate.[21]

References

  1. ↑ Nick Wright,"Sports technology company backed by Arsene Wenger aiming to revolutionise football training". skysports.com. 17 March 2021. Retrieved 30 October 2023.
  2. ↑ Ethan Freedman,"Backed by FIFA, Playermaker dives into sports analytics feet first". timesofisrael.com. 4 September 2022. Retrieved 30 October 2023.
  3. 1 2 Candice Krieger,"Meet the brains behind footwear tech that's transforming football". jewishnews.co.uk. 6 June 2021. Retrieved 30 October 2023.
  4. ↑ "Playermaker raises $40 million for wearable athletic performance tracker". finsmes.com. 19 June 2022. Retrieved 30 October 2023.
  5. ↑ "Playermaker Raised $40M in Funding". calcalistech.com. 16 June 2022. Retrieved 30 October 2023.
  6. ↑ Shoshanna Solomon,"Former Arsenal manager Wenger invests in Israeli startup PlayerMaker". timesofisrael.com. 24 May 2019. Retrieved 30 October 2023.
  7. ↑ Meir Orbach,"Soccer Coach Arsène Wenger Backs Sports Tech Startup PlayerMaker". calcalistech.com. 26 May 2019. Retrieved 30 October 2023.
  8. ↑ "Manchester City And Playermaker Launch Cityplay Wearable Performance Tracker". mancity.com. 3 November 2022. Retrieved 30 October 2023.
  9. ↑ "Officially signed a partnership with playermaker". elitesocceracademy.info. 26 November 2019. Retrieved 30 October 2023.
  10. ↑ "Fulham partners with PlayerMaker". fulhamfc.com. 24 May 2022. Retrieved 30 October 2023.
  11. ↑ "Rangers Announce New Official Associate Partner Playermaker". rangers.co.uk. Retrieved 30 October 2023.
  12. ↑ "Playermaker becomes newest Players First partner". usclubsoccer.org. 3 March 2021. Retrieved 30 October 2023.
  13. ↑ "Scottish FA announces new partnership with innovative technology company Playermaker". scottishfa.co.uk. Retrieved 30 October 2023.
  14. ↑ Dominic Massimino,"Liverpool's Harvey Elliott Signs On as Playermaker Brand Ambassador". sportsbusinessjournal.com. 3 March 2021. Retrieved 30 October 2023.
  15. ↑ Robert Kidd,"Why Playermaker Is Taking Its Soccer Technology To Amateur Players". forbes.com. 27 January 2021. Retrieved 30 October 2023.
  16. ↑ Jacob Feldman,"Soccer Tech Company Playermaker Raises Funds To Spur U.S. Growth". sportico.com. 13 October 2023. Retrieved 30 October 2023.
  17. ↑ "Playermaker Review: An Effective Wearable Football Tracker?". premierinjuries.com. 18 July 2022. Retrieved 30 October 2023.
  18. ↑ Joe Lemire,"PlayerMaker CEO: 'We Have Turned the Shoe Into Technological Infrastructure'". sportsbusinessjournal.com. 17 February 2021. Retrieved 30 October 2023.
  19. ↑ "AI tracking technology for football boots earns FIFA and IFAB approval to be used in official matches". skysports.com. 20 September 2023. Retrieved 30 October 2023.
  20. ↑ Robin-Duke Madlala,"'If Playermaker was available, I would've come close to Pelé'". idiskitimes.co.za. 26 November 2022. Retrieved 30 October 2023.
  21. ↑ Rob Schaefer,"Playermaker awarded EPTS FIFA Quality Programme certification, can be used in official match play". sportsbusinessjournal.com. 20 September 2023. Retrieved 30 October 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.