Planet of the Apps
GenreReality
Created by
Directed byRyan Polito
Presented byZane Lowe
Starring
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes10
Production
Executive producers
  • Ben Silverman
  • Howard Owens
  • Michael Agbabian
  • Dwight D. Smith
  • Mary Celenza
  • Charles Wachter
  • will.i.am
  • Jessica Alba
  • Gwyneth Paltrow
  • Gary Vaynerchuk
Camera setupMultiple-camera
Running time47-51 minutes
Production companyPropagate Content
Original release
NetworkApple Music
(archived on Apple TV+)
ReleaseJune 6 (2017-06-06) –
August 14, 2017 (2017-08-14)

Planet of the Apps is an American reality television show broadcast on Apple Music (predating the 2019 launch of Apple TV+). It was the first original television show produced by Apple. On July 23, 2018, it was announced that Apple had canceled the series after one season.[1]

Episode style

On each of the episodes, software makers have 60 seconds to pitch their idea in front of the advisors (Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk) on a slow-moving escalator—for a visual idea of an "elevator pitch". New episodes were released on Tuesdays, with the first season being 10 episodes long.[2] The series is hosted by Zane Lowe and produced by Ben Silverman.[3] The series premiered on June 6, 2017.[4][5]

Critique

The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating."[6]

Season premiere

The premiere episode debuted the following apps:

Episodes

Source:[7]

No.TitleOriginal air date
1"Premiere"June 5, 2017 (2017-06-05)
2"Flip the Script"June 12, 2017 (2017-06-12)
3"Is It a Billion-Dollar Business?"June 19, 2017 (2017-06-19)
4"Nothing But Hustle"June 26, 2017 (2017-06-26)
5"My Greed Exceeds My Fear"July 10, 2017 (2017-07-10)
6"Bet on the Jockey"July 17, 2017 (2017-07-17)
7"Revolutionizing Social Media"July 24, 2017 (2017-07-24)
8"Scar Tissue"July 31, 2017 (2017-07-31)
9"Might As Well Go Big"August 7, 2017 (2017-08-07)
10"These Guys Are Hustlers"August 14, 2017 (2017-08-14)

References

  1. ↑ Clover, Juli (July 23, 2018). "'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing". MacRumors. Retrieved July 24, 2018.
  2. ↑ "Apple's first TV series shows what it takes to build an app". Reuters. 2017-06-09. Archived from the original on 2017-06-14. Retrieved 2017-06-15.
  3. ↑ Ryan, Maureen (2017-06-07). "TV Review: Apple's 'Planet of the Apps'". Variety. Archived from the original on 2017-06-19. Retrieved 2017-06-15.
  4. ↑ "Apple Music's 'Planet of the Apps' reality show debuts tonight". Engadget. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
  5. ↑ Lomas, Natasha (7 June 2017). "Apple's debut TV series, Planet of the Apps, kicks off". TechCrunch. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
  6. ↑ "Planet of the Apps review – celebrity panel can't save Apple's dull first TV show". The Guardian. 8 June 2017.
  7. ↑ "Planet of the Apps on Apple Music". iTunes. Archived from the original on 2017-08-04.
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