Plan B Advertising
IndustryAdvertising, Marketing
Founded1999
HeadquartersChicago, Illinois USA
Key people
Clay Cooper
Ric Van Sickle
Don Weaver
ServicesMarketing, Advertising, Creative, Strategy, Social Media, CRM, Website Development, Production, Event Support & Management, Media Planning, Performance & Analytics
Websitehttp://www.thisisplanb.com/

Plan B Advertising is an independent, full-service, B Corp-certified[1] advertising, marketing and creative agency headquartered in Chicago's River North neighborhood.

History

In 1999, advertising industry veterans Ric Van Sickle, Clay Cooper, and Don Weaver left the "big agency" world to found Plan B as an on-demand, results-driven "Agency Alternative." Plan B now has offices in Chicago, New Orleans, and San Francisco servicing a wide array of clients in diverse industries, ranging from automotive to health and fitness to technology and more. The agency brands itself as a "best-gen agency marketing agency with a talent for pushing boundaries ... that thinks beyond advertising as it's traditionally been defined."

The agency's capabilities include Strategy, Creative, Social Media, Event Support & Management, Website Development, CRM, Production, Performance & Analytics, and Media Planning.

In 2017, Plan B launched HauteRod, an automotive event management company that specializes in show events, track events, test-driving events, vintage events, virtual events, brand training and more.[2]

In May 2023, Plan B earned official B-Corp certification,[3] a designation from global nonprofit organization B Lab that measures a company's entire social and environmental impact.

In 2009, Plan B was the first agency to offer an inside look at the office with video chat webcams at their desks, allowing completely transparent communication.[4][5]

Clients & Awards

Plan B services a varied roster of clients, including McLaren Automotive, Keiser Fitness, Culligan Water, Atturo Tires, Loyola Medicine, Wilson, Hanesbrands, Jaguar NA, Volvo, Zip Water U.S., Tru Vue, Mather, S&C Electric, Kennicott Bros., Papermate, and Allied Van Lines.[6][7]

Plan B has won several awards, including: National ADDY Award,[8] Fort Wayne ADDY Award,[9] Print Magazine Regional Design Annual Competition,[10] Chicago Addy Award,[11] One Show Award,[12] DMA/Echo Award,[13] and a Golden Hammer Award.[14]

References

  1. ↑ "Plan B - Certified B Corporation - B Lab Global".
  2. ↑ "HauteRod – Just another WordPress site". Retrieved 2021-07-01.
  3. ↑ "B Corp Certification demonstrates a company's entire social and environmental impact".
  4. ↑ "Plan B Implements Cool Marketing in Website Design, Chicago". Thisisplanb.com. Retrieved 2011-05-23.
  5. ↑ "Growing Chicago Ad Agency Launches Seriously Cool New Website - PR.com". Preview.pr.com. 2009-03-24. Archived from the original on 2012-07-30. Retrieved 2011-05-23.
  6. ↑ "Successful Marketing Advertising - Case Studies". Plan B Advertising. Retrieved 2021-07-01.
  7. ↑ "Chicago Marketing / Advertising Agency Reviews". Plan B Advertising. Retrieved 2021-07-01.
  8. ↑ "AAF-ADDY® Awards". Aaf.org. 2007-08-14. Archived from the original on 2013-10-23. Retrieved 2011-05-23.
  9. ↑ "Adfed Fort Wayne // Home". Adfedfortwayne.org. 2011-03-25. Retrieved 2011-05-23.
  10. ↑ "Competitions: Regional Design Annual". Printmag.com. Archived from the original on 2011-07-24. Retrieved 2011-05-23.
  11. ↑ "AAF-Winners 2008". Aaf.org. 2007-08-14. Archived from the original on 2008-12-06. Retrieved 2011-05-23.
  12. ↑ "The One Club / Home". Oneclub.org. Retrieved 2011-05-23.
  13. ↑ "DMA Presents 2009 International Echo Awards During DMA09 in San Diego; Diamond ECHO Goes to Tourism Queensland and CumminsNitro Brisbane". The-dma.org. 2009-10-20. Archived from the original on 2011-07-22. Retrieved 2011-05-23.
  14. ↑ "Annual Golden Hammer Awards - Home". Goldenhammerawards.com. 2010-04-15. Retrieved 2011-05-23.


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