Petcube
TypePrivate
Industrysmart, connected products
Founded2012
FounderYaroslav Azhnyuk, Andrey Klen, Alex Neskin
HeadquartersSan Francisco, United States
Area served
Worldwide
Key people
Anastasia Kuhar (CEO), Alex Neskin (CTO), Andrey Klen (CDO), Yaroslav Azhnyuk (president)[1]
Products
  • Petcube Bites
  • Petcube Play
  • Petcube Camera
Number of employees
100
Websitepetcube.com

Petcube is a technology company that designs and develops smart devices for pets which combine cameras with treat dispensers and laser pointer toys.

History

The company was founded in 2012 in Kyiv, Ukraine by Alex Neskin, Yaroslav Azhnyuk, and Andrey Klen. Typically for a startup, Petcube aimed to solve the problem the founders faced on their own: Neskin's dog Rocky suffered and misbehaved due to separation anxiety.[2]

Within two Kickstarter campaigns the project raised $250,000 in 2013 (becoming the best funded pet product by that time)[2][3] and $315,000 in 2016. In 2017, Petcube announced a treat partnership with Wellness and acquised a Canadian pet-focused startup Petbot.[4] In the following years, Petcube raised over $14 million in seed money and Series A financing from Y Combinator, Almaz Capital, Aventures, and other investors.[5][6][7][8]

Products

Petcube offers three devices: Petcube Camera, Petcube Bites with camera and a treat dispenser, and Petcube Play which features a laser pointer to keep the pet entertained (distracted) while the owner is away.[9]

The devices can stream and record video, toss treats, allow users to communicate with a pet two-way, and connect to Amazon Alexa. Paid subscription enables cloud video storage, automated recording triggered by sound or motion, smart alerts (bark, meow, pet, and human notifications), and adds a web interface.[10][11]

Charity

Petcube cooperates with shelters and helps to save pets and find them new homes. The company donates its products and organize events for pet activists.[12] As a Ukrainian brand, Petcube joined United24 charity project and donates proceeds from its pet cameras to the future rebuilding of Ukraine.[13]

References

  1. ↑ "Ярослав Ажнюк пішов з посади керівника Petcube" [Yaroslav Azhnyuk resigned as CEO of Petcube] (in Ukrainian). AIN. September 20, 2022. Retrieved October 6, 2022.
  2. 1 2 "Pet-Friendly Tech Startup Explodes On Kickstarter". Forbes. Retrieved 2017-12-15.
  3. ↑ "Petcube Scoops Up $2.6 Million So You Can Entertain Your Pet From Anywhere". techcrunch.com. 2016-02-03. Retrieved 2018-02-10.
  4. ↑ "Petcube Acquires PetBot, Hires Founder". silicontap.com. 2017-06-29. Retrieved 2017-12-15.
  5. ↑ "This start-up is using AI to figure out what our pets are trying to tell us". cnbc.com. 2017-10-25. Retrieved 2017-12-15.
  6. ↑ "Petcube Raises $1.1 Million to Let Owners Interact With Pets Remotely". blogs.wsj.com. 2015-03-17. Retrieved 2017-12-15.
  7. ↑ "Petcube Secures $10 Million Investment to Fund New Products". petproductnews.com. Retrieved 2017-12-15.
  8. ↑ "Petcube — stay closer to your pet". kickstarter.com. Retrieved 2017-12-15.
  9. ↑ Ana Suarez (August 12, 2022). "The Petcube camera makes it easy for me to check on my animals when I'm not home". SFGATE. Retrieved October 6, 2022.
  10. ↑ Mary Beth Quirk (January 6, 2022). "Petcube Bites 2 Camera Review".
  11. ↑ Ali Cidem (July 8, 2023). "Petcube Bites 2 Review 2023: The Must-Have Smart Device for Pet Owners".
  12. ↑ "Petcube Rescue Block Party: Doggy World Record!". sparksocialsf.com/. Retrieved 2017-12-15.
  13. ↑ Justin Kahn (August 24, 2022). "Petcube takes up to $60 off its smart pet cams with all proceeds going to rebuild Ukraine". 9to5toys. Retrieved October 6, 2022.
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