Pay As U Go
OriginLondon, England
GenresUK garage
Years active2000–2002
Labels
Past members
  • Wiley
  • DJ Slimzee
  • Flowdan
  • Breeze
  • Target
  • Maxwell D
  • God's Gift
  • Geeneus
  • Major Ace (deceased)[1]
  • Plague
  • Riko Dan
  • Bubbles
  • Dogzilla
  • Dom P
  • Lady J

Pay As U Go or Pay As U Go Cartel were a UK garage crew formed in 2000. In 2002, the collective achieved a No. 13 UK hit with "Champagne Dance". After Pay As U Go disbanded, Wiley went on to form the grime crew Roll Deep with fellow Pay As U Go members.[2] Roll Deep would eventually include prominent artists such as Dizzee Rascal, Tinchy Stryder and Skepta.

The crew has been credited for paving the way for grime music, alongside So Solid Crew and Heartless Crew.[3][4]

History

In 1998, Maxwell D and his friends Carl, DJ Target, and Wiley began performing on London pirate radio station Rinse FM. Together they formed a group called 'The Ladies Hit Squad'. Major Ace, Plague, God's Gift, and DJ Slimzee also hosted their own show on Rinse FM every Sunday. In the summer of 2000, the Pay As You Go phone network was experiencing network errors coincidentally every Sunday coinciding with their show, allowing everyone to call into the radio show for free. After three weeks of this, Plague dubbed the show the "pay as you go show".[5][6] The pay as you go radio show and Ladies Hit Squad's show on Rinse FM were the most popular shows on Rinse FM at the time, leading to the owner of Rinse FM suggesting that Ladies Hit Squad and the pay as you go show merge, leading to the official Pay As U Go crew being formed.[2][7][8] Flowdan, Riko Dan, Dom P, Breeze and Bubbles later joined the group.[9] The group released a dubplate, "Know We", in late 1999. The song was officially released in 2000 as their debut single.[10][7][8]

In 2001, Wiley, Flowdan, Bubbles and Breeze recorded a song entitled "Terrible", which record stores perceived to be a follow-up to "Know We". Wiley decided he did not want to release it under the Pay As U Go name, so Flowdan suggested the name Roll Deep; a homage to the phrase "rolling deep", popular within bashment songs. Following the creation of Roll Deep, Dogzilla and Lady J joined Pay As U Go in 2003.[11] Flowdan cited the introduction of Dizzee Rascal to Roll Deep and his subsequent popularity as the reason why Pay As U Go eventually disbanded and Roll Deep rose to prominence.[2]

Discography

Albums

Singles

References

  1. ↑ "Grime pioneer Major Ace dies from brain tumour". BBC News. 9 October 2017. Archived from the original on 8 April 2019. Retrieved 6 April 2019.
  2. 1 2 3 Cowie, Richard Kylea (2017). Eskiboy. London: William Heinemann. pp. 65–69. ISBN 978-1-785-15159-0.
  3. ↑ AnotherMan. "A Brief History of Grime, as Told by DJ Target". AnotherMan. Archived from the original on 13 September 2019. Retrieved 20 November 2019.
  4. ↑ "Pay As U Go Crawled So That Grime Could Walk". trenchtrenchtrench.com. Archived from the original on 14 June 2019. Retrieved 20 November 2019.
  5. ↑ Target, D. J. (14 June 2018). Grime Kids: The Inside Story of the Global Grime Takeover. Orion. ISBN 978-1-4091-7954-2.
  6. ↑ Staff, i-D. (7 July 2015). "danny weed and dj target discuss the history of grime". i-D. Archived from the original on 20 November 2019. Retrieved 20 November 2019.
  7. 1 2 "Pay as U Go Crew". 19 August 2001. Archived from the original on 19 August 2001. Retrieved 20 November 2019.
  8. 1 2 "Pay As U Go Crew". 11 December 2002. Archived from the original on 11 December 2002. Retrieved 20 November 2019.
  9. ↑ "PAY AS U GO - official website". 20 September 2005. Archived from the original on 20 September 2005. Retrieved 20 November 2019.
  10. ↑ "Essays - in Writing - the Wire". Archived from the original on 25 September 2019. Retrieved 20 November 2019.
  11. ↑ "Pay as U Go Crew". 21 June 2003. Archived from the original on 21 June 2003. Retrieved 20 November 2019.
  12. ↑ "PAY AS U GO | full Official Chart History | Official Charts Company". Official Charts. Archived from the original on 15 September 2018. Retrieved 19 March 2019.


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