Oscar Health, Inc.
Oscar Health, Inc.
TypePublic
NYSE: OSCR
IndustryHealth insurance
FoundedNovember 1, 2012 (2012-11-01) in New York City
Founders
Area served
New York, California, Texas, New Jersey, Ohio, Tennessee, Arizona, Florida, Michigan, Pennsylvania, Virginia, Georgia, Kansas, Colorado, and Missouri
Key people
Mark Bertolini (CEO)
RevenueIncrease US$2.71 billion (2021)
Decrease US$−544 million (2021)
Decrease US$−571 million (2021)
Total assetsIncrease US$3.32 billion (2021)
Total equityIncrease US$1.39 billion (2021)
Members1.1 million (2022)
Number of employees
2,621 (2021)
Websitehioscar.com
Footnotes / references
[1]

Oscar Health, Inc. is an American health insurance company, founded in 2012 by Joshua Kushner, Kevin Nazemi and Mario Schlosser, and is headquartered in New York City.[2][3] The company focuses on the health insurance industry through telemedicine, healthcare focused technological interfaces, and transparent claims pricing systems which would make it easier for patients to navigate.[4]

History

2012–2015

According to the company, it was founded in 2012 by Mario Schlosser, Josh Kushner, and Kevin Nazemi, who were classmates at Harvard Business School.[3][5] Mother Jones reported in March 2020 that Jared Kushner and Joshua Kushner owned Oscar's parent company, Thrive Partners III, when the business was incorporated in 2013.[6] Oscar began selling insurance for 2013,[7] the same year that the Affordable Care Act exchanges and individual mandate went into effect for the 2014 plan year. In its first year, Oscar secured 16,000 members. In 2015, Oscar expanded coverage to New Jersey and grew to about 40,000 members.[8]

2016

In 2016, Oscar had 145,000 members in New York, New Jersey, California, and Texas.[8] Oscar expanded its operations to Tempe, Arizona, in August 2016, where it decided to locate its Concierge teams, their name for their member services model.[9] On August 23, 2016, Oscar announced it would be exiting the New Jersey Marketplace at the end of 2016, citing uncertainties in the market that would make it challenging "to operate effectively and continue to deliver access to quality healthcare."[10] Oscar also announced that it would halve the size of its provider network in New York amidst rising premiums in order to "gain more control over pricing and patient experience".[11]

In November 2016, Oscar opened the Oscar Center in partnership with Mount Sinai Health System. Located in Brooklyn Heights, next to the Jay Street–MetroTech station, the Oscar Center had a primary care practice only available to Oscar policyholders, with a doctor, nurse practitioner, and a behavioral health specialist. It also hosted free classes for members, such as yoga classes or classes for expectant mothers.[12] On March 13, 2020, Oscar closed the Oscar Center "until further notice."[13]

2017

On April 25, 2017, Oscar announced its entrance into the small group insurance market, offering health plans in New York.[14] On June 15, 2017, Oscar announced its partnership with Cleveland Clinic to offer individual health insurance plans to consumers in five counties in Northeastern Ohio.[15]

On June 21, 2017, Oscar announced its intention to expand to additional markets in 2018 in areas of Tennessee, Ohio, Texas, New Jersey and California.[16] On July 12, 2017, Oscar announced that it would be selling small group insurance in the Nashville metro area to companies with up to 50 employees through a strategic partnership with Humana.[17]

A report by the New York Times in October 2017 speculated that Oscar Health had ties to Saudi Arabia. That month, Jared and Joshua Kushner visited Saudi Arabia's Crown Prince Mohammed bin Salman within days of each other. Despite Jared severing ties with Thrive Partners when he began working for the Trump administration, these coordinated visits raised questions about his ability to be impartial on Saudi affairs. Five months after Joshua's visit to Saudi Arabia in October 2017, Oscar Health announced a $165 million round of financing.[18]

While a spokesman for Kushner said that Oscar Health's management didn't know of direct investment by the Saudis, he declined to disclose if Saudis had invested in Thrive funds. He only confirmed that Thrive hadn't received money from any Saudi parties since the presidential election. In May 2018, Jared Kushner disclosed $8.2 million in capital gains from Thrive funds.[18]

2020–present

In January 2020, Oscar announced a partnership with Cigna to bring health insurance plans to small businesses. The partnership, Cigna + Oscar, will "launch in select markets in 2020 and plan to expand the partnership over time."[19]

As of June 2020, Oscar had sold individual health insurance plans, both directly and through health insurance marketplaces, in New York, Texas and California. Oscar sells Medicare Advantage plans in New York City and Houston, Texas.[20] Mario Schlosser is the company's CEO, after serving as Co-CEO with Nazemi until the latter's departure in early 2015. While Kushner does not hold a formal role in Oscar's daily operations, he remains a major shareholder and Schlosser confirmed (as of 2017) that he has "significant input in multiple aspects of the company like strategy, hiring, and marketing."[21]

Oscar Health raised $1.2 billion on March 3, 2021, after an IPO.[22]

Oscar Health reported 1.1 million members across its platform, which equates to 1 in 13 ACA exchange-based enrollees. The company announced it would exit the Arkansas and Colorado markets for plan year 2023.[23]

Mario Schlosser steps down as CEO on April 3, 2023, transitioning to President of Technology. Mark Bertolini takes over as CEO.

Marketing and brand

Oscar Health has run marketing campaigns on the New York City Subway.[24] Bloomberg News reported the advertising campaigns feature cartoons suggesting "an easier way of getting medical care." AdWeek described Oscar Health's print ads as featuring "whimsical, animated characters".

In 2015, AdWeek reported that Oscar was airing its first television campaign targeted at the demographics of "new parents who are too frazzled to shop for health insurance."[25] The ad launched on network stations in New Jersey and New York areas, cable, movie theaters located in New Jersey and in advertising within the Spotify app.

In 2016, Oscar ran a subway ad campaign with an educational bent around what the problems are with the American healthcare system.[26]

Finances

Funding

Oscar has raised capital through a series of funding rounds. Its investors include Thrive Capital, General Catalyst Partners, Khosla Ventures, CapitalG, and Fidelity Investments.[2][5][27]

During the May 2014 Series A round, Peter Thiel's Founders Fund led the series investing $30 million. By the close of Series A, Forbes reported the valuation of the company at $800 million.[2]

During the 2015 Series B round, Oscar Health raised $145 million, bringing the total capital raised to $300 million, thus valuing the company at $1.5 billion.[2][28] Series B investors included Formation 8, Horizons Ventures, Wellington Management Company, and Goldman Sachs.[2]

In September 2015, Oscar announced a funding round with Google Ventures and Google Capital, valuing the company at $1.75 billion.[29][30]

During the 2016 Series C round, Oscar raised $400 million led by Fidelity Investments, with secondary participation from previous investors, with a reported valuation of $2.7 billion.[31] In 2018, Alphabet invested $375 million in Oscar Health.[32] As of 2019, the company had raised $1.3 billion, and was valued at $3.2 billion.[33]

In June 2020, Oscar raised $225 million in funding, in which the funding round saw participation from previous investors and also new investors, namely Baillie Gifford and Coatue.[34]

Revenue

In 2014, New York magazine reported that as of May 2014, Oscar Health had 16,000 subscribers enrolled in its insurance program producing an estimated $72 million.[35] In 2015, Forbes reported that Oscar Health had 40,000 subscribers with an average subscriber paying annual fees of $4,500, placing Oscar Health's revenue estimates at $180 million.[2]

Vox reported that in 2015, Oscar Health lost $92.4 million in New York as the firm's analytical models failed to accurately forecast "the people who signed up for coverage were sicker than the company had expected."[36]

By 2016, Oscar Health had 135,000 subscribers, with roughly half residing in New York State.[37]

In February 2017, Bloomberg reported that Oscar had lost $204.9 million in 2016.[38]

In May 2017, Bloomberg reported that Oscar's first quarter loss had narrowed by nearly half, writing that the company was "beginning to get a handle on its medical costs."[39] In August 2017, Bloomberg also reported that Oscar had posted a $57.6 million loss in the first half of 2017, down from the $83 million lost posted the year prior.

In December 2017, TechCrunch reported that Oscar would expect to generate $1 billion in revenue and enroll 250,000 in 2018.[40]

In January 2020, TechCrunch reported that Oscar served 400,000 members and expected to bring in $2 billion by the end of the year.[41]

Headquarters and offices

Oscar's headquarters are located in Tribeca, New York City. They also have a technology outpost in Los Angeles[42] and a member services operation in Tempe, Arizona.[43]

References

  1. ↑ "Oscar Health, Inc. 2021 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 25, 2022.
  2. 1 2 3 4 5 6 "Obamacare Startup Oscar Health Hits A $1.5 Billion Valuation". Forbes.com. Retrieved April 14, 2017.
  3. 1 2 Khouri, Andrew (October 18, 2015). "Insurance start-up Oscar seeks to shake up healthcare through its app". Los Angeles Times. ISSN 0458-3035. Retrieved April 14, 2017.
  4. ↑ "10 things to know about Oscar Health: A view of the company 6 years after its founding". www.beckershospitalreview.com. Retrieved July 15, 2020.
  5. 1 2 Mangan, Dan (December 11, 2014). "Prix Fixe Obamacare: Deductible-Only Plans Keep It Simple". CNBC.com. Retrieved January 18, 2017.
  6. ↑ Corn, David. "Jared Kushner once controlled a firm now running a coronavirus testing website". Mother Jones. Retrieved March 31, 2021.
  7. ↑ "Can three technologists, $40 million, and Obamacare change health insurance forever?". Washington Post. Retrieved September 10, 2017.
  8. 1 2 "How Health Insurance Startup Oscar Is Going to Get to 1 Million Members". Bloomberg.com. February 19, 2016. Retrieved September 10, 2017.
  9. ↑ "New York-based tech-driven health insurance startup hiring 150 in Tempe". www.bizjournals.com. Retrieved September 10, 2017.
  10. ↑ "Oscar will leave 2 markets as insurance startup finds similar challenges as national payers – MedCity News". medcitynews.com. August 24, 2016. Retrieved September 10, 2017.
  11. ↑ NewYorkTimes (August 30, 2016) AbelsonReed
  12. ↑ "Take a look inside the doctor's office of the future, created by a $2 billion startup that's shaking up healthcare". Business Insider. Retrieved September 10, 2017.
  13. ↑ "Oscar | Smart, simple health insurance". www.hioscar.com.
  14. ↑ Buhr, Sarah (April 25, 2017). "Oscar Health rolls out its small business product Oscar for Business". TechCrunch. Retrieved September 10, 2017.
  15. ↑ O'Brien, Sara Ashley (June 15, 2017). "Cleveland Clinic partners with startup Oscar to offer insurance in Ohio". CNNMoney. Retrieved February 1, 2021.
  16. ↑ Buhr, Sarah (June 21, 2017). "Oscar Health is headed back to New Jersey and branching out to Ohio and Tennessee". TechCrunch. Retrieved September 10, 2017.
  17. ↑ Merced, Michael J. De La (July 12, 2017). "Oscar Health to Join Humana in Small-Business Venture". The New York Times. ISSN 0362-4331. Retrieved September 10, 2017.
  18. 1 2 Kirkpatrick, David D. (March 21, 2019). "The Kingdom and the Kushners: Jared Went to Riyadh. So Did His Brother". The New York Times. ISSN 0362-4331. Retrieved March 31, 2021.
  19. ↑ Japsen, Bruce. "Cigna And Oscar To Launch Health Plans For Small Business". Forbes. Retrieved July 13, 2020.
  20. ↑ "Oscar Health to launch Medicare Advantage plans in New York, Houston in 2020". FierceHealthcare. Retrieved July 13, 2020.
  21. ↑ "Oscar is Disrupting Health Care in a Hurricane". WIRED. Retrieved September 10, 2017.
  22. ↑ "Alphabet-Backed Startup Insurer Oscar Health Raises $1.2 Billion in IPO". Insurance Journal. March 3, 2021.
  23. ↑ Minemyer, Paige (May 11, 2022). "Oscar Health to exit 2 markets as it focuses on profitability". Fierce Healthcare. Retrieved May 17, 2022.
  24. ↑ Daum, Meghan (February 7, 2016). "Returning to a Gentler Gotham". New York Times.
  25. ↑ "Healthcare Startup Launches First TV Ad in New York and New Jersey," AdWeek, January 5, 2015.
  26. ↑ "Brooklyn commuters encounter 'broken' health care system". Metro US. October 20, 2016.
  27. ↑ Inc (June 24, 2014) FennDonna-8
  28. ↑ Merced, Michael (April 20, 2015). "Oscar, a Health Insurance Start-Up, Valued at $1.5 Billion". New York Times.
  29. ↑ MacMillan, Douglas (September 16, 2015). "Google Backs Startup Oscar Health Insurance". Wall Street Journal.
  30. ↑ Rena, Xu (October 29, 2015). "Can Selling Insurance to Patients Transform Health Care?". New Yorker.
  31. ↑ Bertoni, Steven. "Oscar Health Gets $400 Million And A $2.7 Billion Valuation from Fidelity". Forbes. Retrieved September 10, 2017.
  32. ↑ D'Onfro, Jillian (August 14, 2018). "Alphabet puts another $375 million into Josh Kushner's Oscar Health, just months after previous investment". CNBC. Retrieved July 13, 2020.
  33. ↑ Loeb, Steven (October 7, 2019). "Top startups disrupting the healthcare insurance industry". Vator. Retrieved October 28, 2019.
  34. ↑ "Oscar's health insurance platform nabs another $225 million". TechCrunch. June 26, 2020. Retrieved July 13, 2020.
  35. ↑ Shaer, Matthew (June 9, 2014). "Does Oscar Sound Cooler Than Aetna?". New York Magazine. Retrieved October 30, 2019.
  36. ↑ Kliff, Sarah (July 26, 2016). "A Google-backed health insurer wants to disrupt insurance by ... limiting patient choice?". Vox.
  37. ↑ Abelson, Reed (June 20, 2016). "Health Insurer Hoped to Disrupt the Industry, but Struggles in State Marketplaces". New York Times.
  38. ↑ Tracer, Zachary (February 28, 2017). "Losses Mount for Obamacare Startup Oscar as Repeal Looms". Bloomberg News. Archived from the original on March 1, 2017.
  39. ↑ Tracer, Zachary (May 16, 2017). "Obamacare Insurer Oscar's New Strategy Helps to Narrow Loss". Bloomberg.
  40. ↑ "Oscar Health expects to generate $1 billion in revenue and sign up 250,000 members in 2018". TechCrunch. December 21, 2017. Retrieved July 13, 2020.
  41. ↑ "Oscar Health now has 400,000 members and expects to bring in $2 billion by the end of 2020". TechCrunch. January 14, 2020. Retrieved July 13, 2020.
  42. ↑ Health, Oscar (June 30, 2017). "Announcing Oscar's first engineering outpost: Los Angeles". Medium. Retrieved September 10, 2017.
  43. ↑ "Oscar Expands Operations in Tempe". azcommerce.com. Retrieved September 10, 2017.
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