Onia
IndustryClothing
FoundersCarl Cunow, Nathan Romano
Headquarters
New York, New York
ProductsSwimwear
Websitehttps://onia.com/

Onia (o-nee-ah; the Hebrew word for “ship”) is a New-York based clothing company that sells luxury swimwear and ready to wear.[1] The company was founded in 2009 by Carl Cunow and Nathan Romano.

History

In 2013, Onia expanded its collection to include men’s casual wear.[2] In 2015, Onia launched women's swim and ready to wear.[3] In December 2015, Onia launched on Mr. Porter.[4] In 2019 the brand moved into licensing acquiring the men's license for Body Glove.[5]

Onia has been featured in The New York Times,[6] The Wall Street Journal,[7] Forbes,[8] Women's Wear Daily,[9] and men’s fashion publications such as GQ and Detail.

Onia swimwear has become increasingly popular in the summer of 2019 amongst celebrities such as Kylie Jenner and Jessica Alba.[10]

In the fall of 2022, Onia's new Air Linen Camp shirts line became popular and was endorsed by Esquire Magazine.[11]

Collaborations

Onia has an ongoing collaboration with Liberty Art Fabrics, who supplies fabrics for much of Onia’s swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and other resorts to create towels for resort guests.

Onia has entered into a multi-year licensing agreement with WeWoreWhat’s Danielle Bernstein. Their recent Italy collection sold nearly $2 million in swimwear within 12 Hours. [12]

Onia runs third-party distribution among brands such as Club Monaco, Theory, Mr. Porter and Net-a-Porter. In 2019 they are launching wholesale distribution for WeWoreWhat as a standalone brand at Coterie.[13]

References

  1. ↑ “The Business of Onia Swimwear.” Forbes.
  2. ↑ “Onia's Solid Henley Is a Crucial Layering Piece For Winter.”
  3. ↑ "Onia Dives Into Women's Swimwear Market"
  4. ↑ "Mr. Porter"
  5. ↑ Hughes, Aria (2019-02-01). "Onia Moves Into Licensing". WWD. Retrieved 2019-02-02.
  6. ↑ “Packing for Sea and Sun.” The New York Times.
  7. ↑ “Well Cut Swim Shorts for Men.” The Wall Street Journal.
  8. ↑ Shirley, Kristen. "First Look: Onia Debuts New Campaign And Expands Into Denim". Forbes. Retrieved 2022-07-07.
  9. ↑ Ell, Kellie (2022-07-28). "Onia Heads to The Standard Hotel for Swimwear Collab". WWD. Retrieved 2022-07-28.
  10. ↑ "Kylie Jenner, Nick Jonas, Jessica Alba Are Going Crazy for Onia Swimwear This Summer".
  11. ↑ "Onia's Camp Shirts Are the Perfect Way to Breeze Into Fall". Esquire. 2022-09-28. Retrieved 2022-09-30.
  12. ↑ "How WeWoreWhat's Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours". 3 May 2019.
  13. ↑ "Insights from the Specialty Retail Market". 27 August 2019.
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