"On & On"
A cowboy riding his horse during a sunset
Single by Cartoon featuring Daniel Levi
from the album NCS: The Best of 2015
ReleasedSeptember 7, 2015 (2015-09-07)
Genre
Length3:26
LabelNCS
Songwriter(s)
  • Cartoon
  • Daniel Levi
Cartoon singles chronology
"Made Me Feel"
(2015)		 "On & On"
(2015)		 "Whatever I Do"
(2015)
Music video
"On & On" on YouTube

"On & On" is a song by Estonian trio Cartoon featuring Estonian singer and songwriter Daniel Levi, released through NoCopyrightSounds on July 9, 2015.[1] It is certified Silver in the United Kingdom and Gold in the United States.

Background

Cartoon said, "The song was heard 5 million times before it became a little popular and we started playing it in Estonia and elsewhere," while member Maasikas said, "While we were traveling, friends started sending us videos of themselves singing this song from all over the place. We were quite giddy when our song crossed the 100 million mark".[2][3] NCS representative Peter Trinton also praised Cartoon's talent, saying, "In a country like Estonia, it's crazy how many talented people there are for such a small population. It's amazing!" He said.[2] Five years after the song's release, a documentary video of the cartoon hit was produced and posted on the NCS channel, and at the peak of its premiere, nearly 2.5 thousand fans worldwide watched it.[3]

Four years later, in 2019, Cartoon released a Spanish-language version of the song, "Más Y Más.[4]

About "Más Y Más," Cartoon says, "Yoo dear fans! As you've probably realized from all of the teasing, we've been cookin' up something nice for you in the kitchen again after a long break. We've been doing some old & familiar recipes to begin with and something new & more exciting which is yet to come. To kick things off we'd like to express our gratitude to the fans of the original "On & On" and to our massive spanish speaking fanbase with this spanish version of the track. We dreamed, but none of us really expected that our music could be heard by so many people and we're still in awe. This remake was the track that got all three of us back in the studio working together again and it was quite fun to make. Before this all we knew in spanish was tacos, burritos and plata o plomo. Stay tuned for more and have a happy new year!" He stated.[4] Levi said, "I received a lot of Spanish instruction, but it wasn't very easy."[3]

Commercial performance

The song received over 500 million views on NoCopyrightSounds' YouTube channel.[5] The song reached #1 on the Estonian airplay chart in its 39th week. The most popular NCS song, "On & On," received 90 million views in its first two years. Today, that number has grown to 502 million, making it one of the biggest hits on the NCS channel.[3] The song was found to have been used as background music in more than 4.8 million videos. Cartoon further claimed that in all these and other media combined, the song had been heard about 7.2 billion times, or nearly the entire population of the world.[3]

Remixes

In December 2022, Cartoon released a VIP remix of On & On in collaboration with HAVSUN and WAYOUT.

In May 2022, they also released a remix package titled On & On Remixes that contained the following tracks:

  1. On & On (Time To Talk Remix)
  2. On & On (nuumi Remix)
  3. On & On (Affe & Cole Phillips Remix)

Charts

Chart (2015) Peak
position
Estonia (Raadio Uuno) 1

Certifications

Region CertificationCertified units/sales
United Kingdom (BPI)[6] Silver 200,000‡
United States (RIAA)[7] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ↑ On & On (feat. Daniel Levi) by Cartoon, 2015-07-09, retrieved 2023-09-07
  2. 1 2 Cartoon & Daniel Levi - The Story of 'On & On' [NCS Documentary], retrieved 2023-09-28
  3. 1 2 3 4 5 "USKUMATU MENU ⟩ Eesti bändi Cartoon hittlugu hingab maailmakuulsale muusikule kuklasse". Muusika ja live (in Estonian). 2020-01-10. Retrieved 2023-09-07.
  4. 1 2 Cartoon - Más Y Más (feat. Daniel Levi) [NCS Release], retrieved 2023-09-27
  5. ↑ Cartoon - On & On (feat. Daniel Levi) [NCS Release], retrieved 2023-11-02
  6. ↑ "British single certifications – Cartoon – On & On". British Phonographic Industry. Retrieved 12 September 2023.
  7. ↑ "American single certifications – Cartoon – On & On". Recording Industry Association of America. Retrieved 12 September 2023.
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