"O.O"
Single by Nmixx
from the album Ad Mare
LanguageKorean
ReleasedFebruary 22, 2022 (2022-02-22)
Genre
Length2:52
Label
Composer(s)
  • Brian U (The Hub)
  • Enan (The Hub)
  • MarkAlong (The Hub)
  • Charlotte Wilson (The Hub)
  • Chanti (The Hub)
  • EJAE
  • Awry (The Hub)
  • Ayushy (The Hub)
  • Jan Baars (The Hub)
  • Rajan Muse (The Hub)
Lyricist(s)Dr.JO (153/Joombas)
Nmixx singles chronology
"O.O"
(2022)		 "Dice"
(2022)
Music video
"O.O" on YouTube

"O.O" is a song recorded by South Korean girl group Nmixx for their debut single album Ad Mare. It was released as the lead single by JYP Entertainment and Republic Records on February 22, 2022.

Background and release

On July 9, 2021, JYP Entertainment announced it would be debuting a new girl group in February 2022, the first since Itzy in 2019.[1] On February 2, 2022, it was announced that the group would debut on February 22 with the release of Ad Mare.[2] Six days later, the track listing was released with "O.O" announced as the lead single.[3] On February 17, the first music video teaser was released.[4] Two days later, the highlight medley video teaser was released.[5] On February 21, the second music video teaser was released.[6] The song alongside the music video was released on February 22.[7]

Composition

"O.O" was written by Dr.JO (153/Joombas), composed by EJAE along with Brian U, Enan, MarkAlong, Charlotte Wilson, Chanti, Awry, Ayushy, Jan Baars, and Rajan Muse from The Hub, and arranged by the former three.[8] was described as a song with "mixture of baile funk, teen pop, and pop rock" genres with "intense captivating trap intro".[9] The A section of "O.O" was composed in the key of E minor, with a tempo of 133 beats per minute, and the B section was composed in A major with a tempo of 100 beats per minute.[10]

Critical reception

Upon its release, "O.O" received mostly negative reviews from music critics.[11] Tanu I. Raj from NME described the song as "a rollercoaster ride of genres [from] electropop to pop rock to hip hop" and compared the song to Aespa's "Next Level" and Girls' Generation's "I Got a Boy". She stated that "'O.O' comes off as a weak facsimile in the face of the complexity" compared to aforementioned songs as "'O.O' tries, but fails, to capture any attention for very long."[12] Korea JoongAng Daily noted that "Because of its disjointed nature, many criticize that the song tries to push for an edgy and provocative image but is difficult to follow as it lacks a basic musical structure." Pop music and media studies professor Lee Gyu-tag wrote although it had similar musical styles as "Next Level", it "was much more melodious and had smoother transitions" than "O.O", as well as pointing out that following the song was difficult because of the lack of a clear standout melody. Korean Music Awards selection committee member Jung Min-jae said that "I don't think 'O.O' would be seeing [negative] reactions if the song was catchy, no matter how convoluted." Overall, she felt that it was not a safe choice as a debut song for the group.[11]

In a more favorable review, on the other hand, Divyansha Dongre of Rolling Stone India described "'O.O' as a quintessential K-pop track [which] meshes multiple genres into one". Divyansha noted that "the switching between soundscapes may get slightly overwhelming for some listeners [due to the song] opening [which] is a powerful mix of trap and bass-synth [while] its second verse sees the soundscape quickly adopt the vibrancy and zest that pop rock has to offer". Overall, Divyansha stated that "[the song] serves as a fair introduction to the caliber and talent Nmixx members have to offer".[13]

Commercial performance

"O.O" debuted at number 147 on South Korea's Gaon Digital Chart in the chart issue dated February 27 – March 5, 2022;[14] on its component charts, the song debuted at number 40 on the Gaon Download Chart in the chart issue dated February 20–26, 2022,[15] and number 95 on the Gaon Streaming Chart in the chart issue dated February 27 – March 5, 2022.[16] It ascended to number 81 on the Gaon Digital Chart,[17] and Gaon Streaming Chart in the chart issue dated March 20–26, 2022.[18] On the Billboard K-pop Hot 100, the song debuted at number 88 in the chart issue dated March 19, 2022,[19] ascending to number 63 in the chart issue dated April 30, 2022.[20]

On the Billboard Japan Hot 100, the song debuted at number 86 in the chart issue dated March 2, 2022,[21] ascending to number 42 in the chart issue dated March 23, 2022.[22] On the Billboard Vietnam Hot 100, the song debuted at number 95 in the chart issue dated March 3, 2022,[23] ascending to number 38 in the following week.[24] In Singapore, the song debuted at number 27 on the RIAS Top Streaming Chart and number eight on the RIAS Top Regional Chart in the chart issue dated February 25 – March 3, 2022,[25] ascending to number 16 on the RIAS Top Streaming Chart and number four on the RIAS Top Regional Chart in the following week.[26] The song also debuted 18 on the Billboard Singapore Songs in the chart issue dated March 19, 2022.[27] In Malaysia, the song debuted at number 14 on the RIM Top 20 Most Streamed International and Domestic Songs in the chart issue dated March 4–10, 2022.[28] The song also debuted at number 17 on the Billboard Malaysia Songs in the chart issue dated March 19, 2022.[29] In Indonesia, the song debuted at number 25 on the Billboard Indonesia Songs in the chart issue dated April 2, 2022.[30]

Globally, the song debuted at number 162 on the Billboard Global 200 in the chart issue dated March 19, 2022,[31] ascending to number 138 in the following week.[32] The song also debuted at number 109 on the Billboard Global Excl. U.S. in the chart issue dated March 12, 2022,[33] ascending to number 71 in the chart issue dated March 26, 2022.[34]

Promotion

On February 18, 2022, JYP Entertainment announced that the group debut showcase would be postponed after member Bae was diagnosed with COVID-19,[35] the debut showcase was held on March 1.[36] The group subsequently performed on four music programs: Mnet's M Countdown on March 3,[37] KBS's Music Bank on March 4,[38] MBC's Show! Music Core on March 5,[39] and SBS's Inkigayo on March 6.[40]

Credits and personnel

Credits adapted from Melon.[8]

Studio

Personnel

  • Nmixx – vocals, background vocals
  • Frankie Day – background vocals
  • Ayushy – background vocals
  • Dr.JO (153/Joombas) – lyrics
  • Brian U (The Hub) – composition, arrangement, drums, synths
  • Enan (The Hub) – composition, arrangement, drums, synths
  • MarkAlong (The Hub) – composition, arrangement, drums, synths
  • Charlotte Wilson (The Hub) – composition, vocal directing
  • Chanti (The Hub) – composition
  • EJAE – composition, background vocals, vocal directing
  • Awry (The Hub) – composition, background vocals
  • Ayushy (The Hub) – composition
  • Jan Baars (The Hub) – composition
  • Rajan Muse (The Hub) – composition
  • Brian U (The Hub) – vocal directing
  • Enan (The Hub) – vocal directing
  • Gun Hye-jin – recording
  • Lee Sang-yeob – vocal editing
  • Jiyoung Shin NYC – vocal editing
  • Jaycen Joshua – mixing
  • Jacob Richards – mixing (assistant)
  • Mike Seaberg – mixing (assistant)
  • DJ Riggins – mixing (assistant)
  • Chris Gehringer – mastering
  • Jade – bass
  • BananaGaraG – bass
  • Paper Planet – guitar
  • TRIAD – guitar

Charts

Release history

Release history for "O.O"
Region Date Format Label
Various February 22, 2022

References

  1. ↑ Kwak, Hyun-soo (July 9, 2021). "JYP 엔터, 내년 2월 신인 걸그룹 론칭...ITZY 이후 3년 만 (공식)" [JYP Entertainment to launch a new girl group in February next year...3 years after ITZY (official)] (in Korean). YTN. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  2. ↑ Jeong, Hee-yeon (February 3, 2022). "'JYP 신인 걸그룹' NMIXX(엔믹스), 2월 22일 데뷔 확정" ['JYP rookie girl group' NMIXX confirmed to debut on February 22nd] (in Korean). Sports Donga. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  3. ↑ Cheon, Yoon-hye (February 7, 2022). "JYP 新 걸그룹 NMIXX, 데뷔곡은 'O.O'(오오)..22일 정식 가요계 출사표" [JYP's new girl group NMIXX, debut song 'O.O'..22nd official music industry release table] (in Korean). Herald Pop. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  4. ↑ Hwang, Hye-jin (February 18, 2022). "'데뷔' NMIXX, 데뷔곡 'O.O'(오오) MV 최초 공개...파워풀 군무" ['Debut' NMIXX releases debut song 'O.O' MV for the first time...powerful group dance] (in Korean). Newsen. Archived from the original on February 25, 2022. Retrieved March 1, 2022 – via Naver.
  5. ↑ Cheon, Yoon-hye (February 19, 2022). "JYP 신인 걸그룹 NMIXX, 파격 시도 더한 데뷔곡 'O.O' 화제 예감..22일 데뷔" [JYP's rookie girl group NMIXX, debut song 'O.O' with a shocking attempt..Debut on the 22nd] (in Korean). Herald Pop. Archived from the original on February 19, 2022. Retrieved March 2, 2022 – via Naver.
  6. ↑ Kim, No-eul (February 21, 2022). "'데뷔 D-1' 엔믹스, 파격 데뷔곡 'O.O' 완전체 군무 공개 "어때?"" ['Debut D-1' Nmix unveils full group dance for 'OO', a shocking debut song "How is it?"] (in Korean). X-port News. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  7. ↑ Ko, Seung-ah (February 22, 2022). "JYP 신예 엔믹스, 오늘 데뷔...걸그룹 명가 야심작" [JYP rookie Nmixx, debut today...Ambitious work of a girl group fame] (in Korean). News1. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  8. 1 2 "Ad Mare" (in Korean). Dreamus. JYP Entertainment. February 22, 2022. Archived from the original on February 22, 2022. Retrieved March 2, 2022 – via Melon.
  9. ↑ Seon, Mi-kyung (February 19, 2022). "JYP 엔믹스, 新 장르 믹스팝 첫 선..파격 시도 더한 데뷔곡 'O.O'" [JYP Nmix, first release of a new genre mix-pop..Debut song 'O.O' with an unconventional attempt] (in Korean). Osen. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  10. ↑ "Key & BPM for O.O by Nmixx". Tunebat. Archived from the original on March 2, 2022. Retrieved March 2, 2022.
  11. 1 2 "Highly-anticipated girl group Nmixx leaves listeners... confused?". Korea JoongAng Daily. March 1, 2022. Archived from the original on June 11, 2022. Retrieved May 7, 2022.
  12. ↑ Raj, Tanu I. (February 28, 2022). "NMIXX try to transcend genres on their debut single 'O.O', but the effort doesn't quite land". NME. Archived from the original on February 28, 2022. Retrieved March 2, 2022.
  13. ↑ Dongre, Divyansha (February 22, 2022). "JYP Entertainment's NMIXX Debuts With 'O.O'". Rolling Stone India. Archived from the original on February 22, 2022. Retrieved February 22, 2022.
  14. ↑ "2022년 10주차 Digital Chart" [Week 10 of 2022 Digital Chart]. Gaon Music Chart (in Korean). February 27 – March 5, 2022. Archived from the original on March 10, 2022. Retrieved March 29, 2022.
  15. ↑ "2022년 09주차 Download Chart" [Week 9 of 2022 Download Chart] (in Korean). Korea Music Content Association. February 20–26, 2022. Archived from the original on March 3, 2022. Retrieved March 3, 2022 – via Gaon Chart.
  16. ↑ "2022년 12주차 Streaming Chart" [Week 12 of 2022 Streaming Chart]. Gaon Music Chart (in Korean). February 27 – March 5, 2022. Archived from the original on March 24, 2022. Retrieved March 29, 2022.
  17. 1 2 "2022년 13주차 Digital Chart" [Week 13 of 2022 Digital Chart]. Gaon Music Chart (in Korean). March 20–26, 2022. Archived from the original on March 31, 2022. Retrieved June 20, 2022.
  18. ↑ "2022년 13주차 Streaming Chart" [Week 13 of 2022 Streaming Chart]. Gaon Music Chart (in Korean). March 20–26, 2022. Archived from the original on March 31, 2022. Retrieved June 20, 2022.
  19. ↑ "Billboard K-pop Hot 100 – Week of March 19, 2022". Billboard. March 13–19, 2022. Archived from the original on March 18, 2022. Retrieved March 29, 2022.
  20. 1 2 "Billboard K-pop Hot 100 – Week of April 30, 2022". Billboard. April 24–30, 2022. Archived from the original on April 27, 2022. Retrieved June 20, 2022.
  21. ↑ "Billboard Japan Hot 100 – Week of March 2, 2022". Billboard Japan (in Japanese). February 24 – March 2, 2022. Archived from the original on March 2, 2022. Retrieved March 2, 2022.
  22. 1 2 "Billboard Japan Hot 100 – Week of March 23, 2022". Billboard Japan (in Japanese). March 17–23, 2022. Archived from the original on March 23, 2022. Retrieved March 23, 2022.
  23. ↑ "Billboard Vietnam Hot 100 – Week of March 3, 2022". Billboard Vietnam (in Vietnamese). February 25 – March 3, 2022. Archived from the original on March 3, 2022. Retrieved March 3, 2022.
  24. 1 2 "Billboard Vietnam Hot 100 – Week of March 3, 2022". Billboard Vietnam (in Vietnamese). March 4–10, 2022. Archived from the original on March 10, 2022. Retrieved March 10, 2022.
  25. ↑ "RIAS Top Charts – Week 9 (February 25 – March 3, 2022)". Recording Industry Association Singapore. February 25 – March 3, 2022. Archived from the original on March 8, 2022. Retrieved March 29, 2022.
  26. 1 2 "RIAS Top Charts – Week 10 (March 4–10, 2022)". Recording Industry Association Singapore. March 4–10, 2022. Archived from the original on March 8, 2022. Retrieved March 29, 2022.
  27. 1 2 "Billboard Singapore Songs – Week of March 19, 2022". Billboard. March 13–19, 2022. Archived from the original on March 15, 2022. Retrieved March 29, 2022.
  28. 1 2 "Top 20 Most Streamed International & Domestic Songs – Week 10 (04/03/2022 - 10/03/2022)". Recording Industry Association of Malaysia. March 18, 2022. Archived from the original on June 20, 2022. Retrieved March 18, 2022 – via Facebook.
  29. 1 2 "Billboard Malaysia Songs – Week of March 19, 2022". Billboard. March 13–19, 2022. Archived from the original on March 15, 2022. Retrieved March 29, 2022.
  30. 1 2 "Billboard Indonesia Songs – Week of April 2, 2022". Billboard. March 27 – April 2, 2022. Archived from the original on March 22, 2022. Retrieved March 29, 2022.
  31. ↑ "Billboard Global 200 – Week of March 19, 2022". Billboard. March 13–19, 2022. Archived from the original on March 15, 2022. Retrieved March 29, 2022.
  32. 1 2 "Billboard Global 200 – Week of March 26, 2022". Billboard. March 20–26, 2022. Archived from the original on March 22, 2022. Retrieved March 22, 2022.
  33. ↑ "Billboard Global Excl. US – Week of March 19, 2022". Billboard. March 6–12, 2022. Archived from the original on March 8, 2022. Retrieved March 29, 2022.
  34. ↑ "Billboard Global Excl. US – Week of March 26, 2022". Billboard. March 20–26, 2022. Archived from the original on March 22, 2022. Retrieved March 29, 2022.
  35. ↑ Yoon, Sang-geun (February 18, 2022). "'JYP 新걸그룹' NMIXX 배이 코로나19 확진..데뷔 쇼케이스 3월 연기[전문]" ['JYP's new girl group' NMIXX Bae confirmed with Corona 19...Debut showcase postponed to March] (in Korean). MT Star News. Archived from the original on February 25, 2022. Retrieved March 2, 2022 – via Naver.
  36. ↑ Lee, Seul (March 1, 2022). "'JYP 新 걸그룹' 엔믹스 "혼란·두려움 어떻게 극복할지 주목"" ['JYP's new girl group' Nmixx "Pay attention on how to overcome confusion and fear"] (in Korean). X-port News. Archived from the original on March 5, 2022. Retrieved March 5, 2022 – via Naver.
  37. ↑ Kang, Da-yoon (March 3, 2022). "'엠카' 비투비 1위 "♥멜로디, 20주년에도 보자"...슈퍼주니어 컴백-엔믹스·템페스트·클라씨 데뷔 [종합]" ['Mcar' BTOB 1st place "♥ Melody, see you on the 20th anniversary"...Super Junior Comeback-Nmixx, Tempest, Classy Debut [Comprehensive]] (in Korean). My Daily. Archived from the original on March 5, 2022. Retrieved March 5, 2022 – via Naver.
  38. ↑ Baek, Min-kyung (March 4, 2022). "스테이씨, 엔믹스 꺾고 눈물의 1위 (뮤직뱅크) [종합]" [STAYC, beat Nmixx to win 1st place in tears (Music Bank) [General]] (in Korean). X-port News. Archived from the original on March 5, 2022. Retrieved March 5, 2022 – via Naver.
  39. ↑ Gong, Mi-na (March 5, 2022). "'음악중심' 엔믹스, 데뷔부터 완성형..퍼포먼스·비주얼 완벽 'O.O'[별별TV]" ['Music Core' Nmixx, from debut to completion..Performance and visual perfection 'OO' [Byulbyeol TV]] (in Korean). MT Star News. Archived from the original on March 5, 2022. Retrieved March 5, 2022 – via Naver.
  40. ↑ Hwang, Hye-jin (March 6, 2022). "'인기가요' 태연 출연없이 1위, JYP 특급 신인 엔믹스 데뷔(종합)" ['Inkigayo' Taeyeon 1st place without appearance, JYP special rookie Nmixx debut (Comprehensive)] (in Korean). Newsen. Archived from the original on March 6, 2022. Retrieved March 6, 2022 – via Naver.
  41. ↑ "2022년 04월 Digital Chart" [April 2022 Digital Chart]. Gaon Music Chart (in Korean). Archived from the original on May 12, 2022. Retrieved May 12, 2022.
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