Nudie Jeans
TypePrivate
IndustryFashion
Founded2001
FounderMaria Erixon Levin Joakim Levin
Headquarters
Gothenburg
,
Sweden
Key people
Maria Erixon, creative director
Joakim Levin
Revenue
  • Increase MSEK 489.4 (2019)
  • MSEK 448.4 (2018)
Number of employees
199 (2021)
ParentSvenska Jeans Holding AB
Websitewww.nudiejeans.com

Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon and headquartered in Gothenburg. Its parent company is Svenska Jeans Holding.[1]

Origin

Erixon has stated that she is drawn to designing jeans because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders".[2]

Business practices

A pair of Nudie Jeans.

Nudie Jeans have prioritized sustainability and social responsibility in their business practices.[3][4] The company switched to organic cotton in the 2010s and offer free repairs to customers. The company also recycles some old products.[3]

Nudie Jeans encourages their customers to repair their denim rather than discard and replace. For this reason, Nudie Jeans offers lifetime free repair services for your jeans.[5][6]

The company has a goal of being a fully transparent company.[4]

The company's cotton is sourced from India, Turkey and Italy, and manufacturing primarily takes place in Italy. According to CEO Palle Stenberg, its garment workers are paid a living wage.[4] It has stores in Sweden, the UK, Australia, Japan, Spain, Germany and Switzerland.[4]

Finances

As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor ($11.5 million US dollars) and a net income of 13.6 million kronor ($1.68 million US dollars). 70% of revenue was generated outside of Sweden.[7] In 2004, Nudie's net income increased by 70%.[8]

In 2019, Nudie Jeans increased its net revenue to 489.4 million SEK ($51.74 million US dollars). As of 2021, the total number of global employees rose to 199 people.[1]

See also

References

  1. 1 2 "This is Nudie Jeans - About". www.nudiejeans.com. Retrieved 2021-04-06.
  2. ↑ "A Moment With Maria Erixon". The Lens. Retrieved 30 Aug 2016.
  3. 1 2 "The Brands: Nudie Jeans wants to be 'the world's most sustainable denim brand'". the-spin-off.com. Retrieved 2023-07-03.
  4. 1 2 3 4 Borromeo, Leah (2014-03-17). "A Swedish denim label wants to change the way we wear our jeans". The Guardian. ISSN 0261-3077. Retrieved 2023-07-03.
  5. ↑ "Where can I get my jeans repaired? – Nudie Jeans® | 100% Organic Denim". www.nudiejeans.com. Retrieved 2023-12-30.
  6. ↑ "17 Popular Swedish Men's Clothing Brands: For Every Style - Fashion Trends 101". 2023-09-14. Retrieved 2023-12-30.
  7. ↑ Revenue and sales as of 2003
  8. ↑ sales figures for Nudie Jeans
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