The New 42nd Street's headquarters building at night

New 42 (formerly The New 42nd Street[1]) is a not-for-profit organization based in Manhattan, New York City. In 1990, the New 42nd Street was formed to oversee the redevelopment of seven neglected and historic theatres on 42nd Street between Seventh and Eighth Avenues, and to restore the block to a desirable tourist destination in Manhattan. The theatres were the Apollo Theatre, the Empire Theatre, the Liberty Theatre, the Lyric Theatre, the Selwyn Theatre, the Times Square Theatre, and the Victory Theater.[2][3]

  • The Victory Theater was the first theater on the block to be restored, and reopened as the off-Broadway New Victory Theater in 1995.[2][3] The New Victory Theater is programmed by New 42 with a focus on family entertainment, including international productions of theater, circus, puppetry, opera and dance for kids of all ages. The theater's programming is complemented by an award-winning educational program in New York City schools.
  • The Apollo and Lyric theatres were demolished, but sections were preserved for incorporation into a new 1,900-seat Broadway musical venue. On December 26, 1997, it opened as The Ford Center for the Performing Arts with the New York premiere of Ragtime. Subsequently, it was renamed the Hilton Theatre and later the Foxwoods Theatre. Following a takeover by the Ambassador Theatre Group, it has taken the Lyric Theatre name.
  • The Empire and Liberty became parts of an entertainment complex built by Forest City Ratner which includes the New York branch of Madame Tussauds Wax Museum and the Ripley's Believe It or Not! Odditorium. The shell of the Empire was physically lifted and moved closer to Eighth Avenue,[4] becoming the lobby of an AMC Theatres cinema, which opened in 2000.
  • The Selwyn Theatre became the 750-seat American Airlines Theatre, reopening on July 27, 2000, following renovations, and is currently one of Roundabout Theatre Company's Broadway venues. The auditorium, which is on 43rd Street, had been accessed from the six-story Selwyn Building on 42nd Street, which collapsed at the end of 1997. The modern theater is accessed through the ten-story New 42nd Street Building, which has an illuminated steel-and-glass facade.[5]
  • In 2011, Broadway 4D Theaters, LLC leased the Times Square Theater for a new multimedia Broadway-themed 4-D attraction; however, the project was cancelled. In 2018, developers announced the venue would be converted to retail space that would retain the proscenium, boxes, and many elements from the original structure. The work would take approximately two years at a cost of $100 million.[6]

New 42 also operates New 42 Studios at 229 West 42nd Street, designed by the firm of Platt Byard Dovell, which opened in 2000 and is home to the New 42nd Street Studios as well as to The Duke on 42nd Street – a 199-seat black box theater named for Doris Duke – and three floors of office spaces used by seven non-profit performing arts organizations, including New 42. Thousands of musicals and plays on Broadway and tours have been incubated there including Hamilton and Frozen.[7]

Since 2019, New 42 has been led by President & CEO Russell Granet. He previously served as executive vice president of Lincoln Center in Education, Community Engagement and International — and as acting president of Lincoln Center from April 2018-May 2019.[8] He is the founder of Arts Education Resource and spent a decade at The Center for Arts Education (CAE) – The NYC Annenberg Challenge, where he was Director of Professional Development. Prior to joining CAE, he was Director of Education at The American Place Theatre and a senior teaching artist at the Creative Arts Team.[9]

Granet was named one of Crain’s New York’s notable LGBTQ Leaders and Executives in 2020. WNET honored New 42 and Granet as Education Heroes for pandemic programs in 2021.[10] He is married to actor David Beach and they have one daughter Sadie Granet-Beach.[11]

Fiona Rudin is the Chair of the Board of New 42.

New 42 honored arts educators in 2021 in a concert on 42nd Street called “Let’s Get This Show on the Street” starring Grammy-winner Sara Bareilles, Freestyle Love Supreme Academy, and Dance Theatre of Harlem and special guests in a program on ALL ARTS.[12] In 2022, New 42 partnered with New York City Housing Authority to provide free tickets to residents.[13]

References

  1. ↑ pasqualecardinale. "Our Story". New 42. Retrieved September 29, 2023.
  2. 1 2 "The New 42nd Street". New42.org. Retrieved March 5, 2013.
  3. 1 2 Wayne Barrett (2001). Rudy!: An Investigative Biography of Rudy Giuliani. Basic Books. ISBN 9780465005246. Retrieved March 5, 2013.
  4. ↑ Empire Theatre at the Internet Broadway Database
  5. ↑ Paulson, Michael; DeSantis, Alicia; Rhyne, Emily; Ryan, Mae (March 22, 2018). "Inside Broadway's Secret Laboratory: 'Hamilton,' 'Frozen,' and So Much More". The New York Times. ISSN 0362-4331. Retrieved October 12, 2023.
  6. ↑ Hershberg, Marc (September 18, 2018). "Jinxed Times Square Theater to Reopen as Retail Space". Forbes. Retrieved September 20, 2018.
  7. ↑ Paulson, Michael; DeSantis, Alicia; Rhyne, Emily; Ryan, Mae (March 22, 2018). "Inside Broadway's Secret Laboratory: 'Hamilton,' 'Frozen,' and So Much More". The New York Times. ISSN 0362-4331. Retrieved October 31, 2023.
  8. ↑ "Russell Granet". Americans for the Arts. Retrieved November 14, 2023.
  9. ↑ "TEDxGotham | TED". www.ted.com. Retrieved November 14, 2023.
  10. ↑ "The WNET Group to Celebrate Education Heroes at its Education Is Everything Virtual Gala".
  11. ↑ "A Broadway Family's Off Broadway Life". The Forward. August 11, 2015. Retrieved November 28, 2023.
  12. ↑ The Set List | New 42’s “Let's Get This Show on the Street” | Season 2 | Episode 4 | PBS, retrieved November 28, 2023
  13. ↑ "Backed by research, New 42's Russell Granet proposes a new approach to arts access". Broadway News. July 20, 2023. Retrieved November 28, 2023.
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