Department with New adult books in a German bookstore (2023)

New adult (NA) fiction is a developing genre of fiction with protagonists in the 18–29 age bracket.[1] St. Martin's Press first coined the term in 2009, when they held a special call for "fiction similar to young adult fiction (YA) that can be published and marketed as adult—a sort of an 'older YA' or 'new adult'".[2] New adult fiction tends to focus on issues such as leaving home, developing sexuality, and negotiating education and career choices.[3] The genre has gained popularity rapidly over the last few years, particularly through books by self-published bestselling authors such as Jennifer L. Armentrout, Cora Carmack, Colleen Hoover, Anna Todd, and Jamie McGuire.[4][5]

The genre originally faced criticism, as some viewed it as a marketing scheme,[6] while others claimed the readership was not there to publish the material.[7] In contrast, others claimed the term was necessary; a publicist for HarperCollins described it as "a convenient label because it allows parents and bookstores and interested readers to know what is inside".[8]

Examples of books in the new adult genre include Sarah J. Maas's A Court of Thorns and Roses and Throne of Glass, Jennifer L. Armentrout's Wait for You and Blood and Ash series, Jamie McGuire's Beautiful Disaster,[9] Colleen Hoover's Slammed,[10] Cora Carmack's Losing It,[11] Kendall Ryan's The Impact of You[12] and Casey McQuiston's Red, White & Royal Blue.[13]

Marketing

This category is intended to be marketed to post-adolescents and young adults ages 18 to 29. This age group is considered to be the lucrative "cross-over" category of young-adult titles that appeal to both the young-adult market and to an adult audience.[14] Publishers of young-adult fiction now favor this category as it encompasses a far broader audience. The chief features that distinguish the new adult fiction category from young adult fiction are the perspective of the young protagonist and the scope of the protagonist's life experience. Perspective is gained as childhood innocence fades and life experience is gained, which brings insight. It is this insight which is lacking in traditional young-adult fiction. The other main differences are characters' ages and the settings. YA does not usually include main characters over age 18 or in college, but these characters are featured in new adult books. New adult can best be described as the age category after young adult.

Themes and issues

New adult literature touches upon many themes and issues to reach the readership that falls in between the categories of young adult and adult fiction.

Many themes covered in young adult fiction such as identity, sexuality, depression, suicide, drug abuse, alcohol abuse, familial struggles, bullying are also covered in new adult fiction, but the various issues that are dealt with in the category hold it separate. Some common examples of issues include first jobs, starting college, wedding engagements and marriage, starting new families, friendships post-high school, military enlistment, financial independence, living away from home for the first time, empowerment, loss of innocence, and fear of failure.

This category focuses heavily on life after an individual has become of legal age, and how one deals with the new beginnings of adulthood. Commonly, these themes and issues have been seen taking place post-high school in popular new adult fiction titles, but there are exceptions.

Genre

Like the fiction categories of young adult and adult, new adult fiction can combine with all genres and subgenres. Science fiction, urban fiction, horror, paranormal, dystopia, etc. are some examples.

Controversies

Publishing industry

Many agents and large publishing houses have yet to recognize the category due to various issues.[15] Some view the category as a marketing scheme, while others claim the readership is not there to publish the material.[16] Therefore, authors have turned to self-publishing as a means to get their books out into the market.[17] The success of these authors has led to many independent publishing houses and agents opening up to the category.[18] Publishers are now publishing these books with many of the bestsellers having deals with large publishers.[17]

Sex

In 2012, new adult fiction saw a rise in the romance subgenre of contemporary when self-published titles such as Slammed by Colleen Hoover, Easy by Tamarra Webber, and Beautiful Disaster by Jamie McGuire were acquired by major publishing houses. Some believe[19] this jump in response to the category came from the release of the popular erotic novel Fifty Shades of Grey, which featured a heroine in college.[8] Since new adult fiction tackles issues such as sex and sexuality and many of the categories' successful titles deal with those same issues the category itself and the single issue of sex have been stated as synonymous,[8] and even been called over-sexualized versions of young adult fiction.[20] Both readers and authors of the category combat the claim by stating that the category deals with the exploration of a character's life,[21] and that sex is not ubiquitous in new adult titles.[22]

2009 to present

Following the end of the St. Martin's Press contest, the new adult category has become increasingly popular through self-publishing. Major New York publishers are taking self-published authors of these titles and acquiring them for mass market sales. Some authors include:

  • Cora Carmack for Losing It[23]
  • Sylvia Day for Reflected in You[24]
  • Colleen Hoover for Slammed and Point of Retreat[25]
  • Jamie McGuire for Beautiful Disaster[26]
  • Tammara Webber for Easy[27]

Authors

Some noteworthy authors of the category include:

References

  1. ↑ Beckett, Sandra L. (2008). Crossover Fiction: Global and Historical Perspectives. pp. 111, 119–126 (registration required).
  2. ↑ "St. Martin's New Adult Contest". Archived from the original on 9 December 2016. Retrieved 19 May 2013.
  3. ↑ Chappell, Briony (10 September 2012). "Would you read novels aimed at 'new adults'?". The Guardian. London. Archived from the original on 30 September 2013. Retrieved 19 May 2013.
  4. ↑ Donahue, Deirdre (15 April 2013). "New Adult fiction is the hot new category in books". USA Today. Archived from the original on 31 May 2013. Retrieved 19 May 2013.
  5. ↑ "Karl Alexander Interview Part 3". FearNet. Archived from the original on 29 June 2013. Retrieved 19 May 2013.
  6. ↑ "'New Adult' Fiction Is Now an Official Literary Genre Because Marketers Want Us to Buy Things". Jezebel. 15 November 2012. Archived from the original on 27 June 2013. Retrieved 19 May 2013.
  7. ↑ "New Adult: Needless Marketing-Speak Or Valued Subgenre?". Publishers Weekly. Archived from the original on 1 July 2013. Retrieved 19 May 2013.
  8. 1 2 3 Kaufman, Leslie (21 December 2012). "Beyond Wizards and Vampires, to Sex". The New York Times. Archived from the original on 31 December 2012. Retrieved 19 May 2013.
  9. ↑ "'New Adult' books growing up". Lansing State Journal. Retrieved 19 May 2013.
  10. ↑ "Emerging 'New Adult' Book Genre Puts Smut Fiction on Bestseller Lists". ABC News. Archived from the original on 17 October 2018. Retrieved 19 May 2013.
  11. ↑ "Are your teens ready for New Adult fiction?". Chicago Sun-Times. Archived from the original on 28 May 2013. Retrieved 11 December 2023.
  12. ↑ "Sexy-romance author Kendall Ryan gives New Adult a try". Happy Ever After. 2013-06-09. Archived from the original on 2017-08-14. Retrieved 2017-08-14.
  13. ↑ fangirlfury (2019-05-13). "New Adult Favorite: Red, White and Royal Blue Review". Fangirl Fury. Archived from the original on 2019-12-16. Retrieved 2019-12-16.
  14. ↑ Beckett, Sandra L. (2008). Crossover Fiction: Global and Historical Perspectives. pp. 111, 119–126.
  15. ↑ "New Adult- Passing Trend or Legitimate Genre?". 30 January 2013. Archived from the original on 22 June 2018. Retrieved 6 April 2018.
  16. ↑ "New Adult: Needless Marketing-Speak Or Valued Subgenre?". Archived from the original on 6 April 2018. Retrieved 6 April 2018.
  17. 1 2 Donahue, Deirdre (15 April 2013). "New Adult fiction is the hot new category in books". USA Today. Archived from the original on 31 May 2013. Retrieved 6 September 2017.
  18. ↑ Owen, Laura (29 November 2012). "With new digital imprints, Random House taps self-published authors". paidcontent.org. Archived from the original on 15 December 2013. Retrieved 6 April 2018.
  19. ↑ Kaufman, Leslie (21 December 2012). "Young-Adult Authors Are Creating a Steamy New Genre". The New York Times. Archived from the original on 31 March 2017. Retrieved 27 February 2017.
  20. ↑ "Emerging 'New Adult' Book Genre Puts Smut on Top". ABC News. 23 February 2013. Archived from the original on 17 October 2018. Retrieved 6 April 2018.
  21. ↑ "New Adult: It's not about the sex (but don't be afraid of the sex either)". 25 December 2012. Archived from the original on 27 May 2018. Retrieved 6 April 2018.
  22. ↑ Wetta, Molly (September 2013). "What is New Adult Fiction, Anyway?". RA News. Archived from the original on 3 November 2013.
  23. ↑ Kaufman, Leslie (14 November 2012). "Self-Published Author Signs a Three-Book Deal, Heralding New Adult Fiction". The New York Times. Archived from the original on 16 November 2012. Retrieved 14 November 2012.
  24. ↑ "New Adult: Needless Marketing-Speak Or Valued Subgenre?". 14 December 2012. Archived from the original on 31 December 2012. Retrieved 14 December 2012.
  25. ↑ "Atria Books Inks Deal With New York Times Bestselling Self-Published Author Colleen Hoover" (Press release). 10 August 2012. Archived from the original on 27 August 2012. Retrieved 16 September 2012.
  26. ↑ Deahl, Rachel (11 July 2012). "Atria Inks Self-Pub'd Bestseller McGuire to Two-Book Deal". Archived from the original on 13 September 2012. Retrieved 15 September 2012.
  27. ↑ "Penguin/Razorbill UK Announcement". Archived from the original on 22 December 2013. Retrieved 15 September 2012.
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