NeuroNation
Type of site
cognitive training
Available inGerman, English, Spanish, Portuguese, Italian, Turkish, Russian, French
HeadquartersBerlin, Germany
Created byRojahn Ahmadi and Jakob Futorjanski
URLwww.neuronation.com
Commercialyes
Users10 million
Launched2011

NeuroNation is a German cognitive training website and app that was launched in 2011. The app is available on Android and iOS and as of 2015, was offered in eight languages.[1]

Its use is reimbursed by several German health insurers, including Deutsche BKK.[2] While the NeuroNation app and similar ones are heavily advertised with claims of improving general cognitive function, there is no evidence to show that NeuroNation or similar programs do so; at most they improve performance in the training tasks given in the program.[3][4]

The online platform was launched in 2011, and initially served Germany, Austria, and Switzerland.[5] In 2014, Der Spiegel and XLHealth AG bought a 25% stake in NeuroNation, financing an expansion into French, Spanish, Russian, and Portuguese markets.[5]

The program began with a single-payment model, later shifting to a subscription business model.[6] The app offers some content free, while other activities are available through in-app purchases.[7]

References

  1. ↑ Maas, Marie-Charlotte (18 March 2015). "Senioren-Start-ups: Alt, aber oho - WiWo Gründer". WiWo Gründer (in German).
  2. ↑ "Schlaganfall: Kasse zahlt erstmals Digital-Health-Anwendung". Ärzte Zeitung (in German). 26 August 2014.
  3. ↑ Vincent, James (June 21, 2016). "The benefits of brain-training games? They're all in your head". The Verge.
  4. ↑ Simons, DJ; Boot, WR; Charness, N; Gathercole, SE; Chabris, CF; Hambrick, DZ; Stine-Morrow, EA (October 2016). "Do "Brain-Training" Programs Work?". Psychological Science in the Public Interest. 17 (3): 103–86. doi:10.1177/1529100616661983. PMID 27697851.
  5. 1 2 "Spiegel picks up stake in Berlin brain-training startup NeuroNation". Venture Capital Post. 24 January 2014.
  6. ↑ "Rojahn, Jakob & Ilya, Founders Of NeuroNation - Asian Entrepreneur". Asian Entrepreneur. October 14, 2014.
  7. ↑ NeuroNation, Bangkok Post, 2014
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