New Universal Entertainment (NUE) Agency
TypePrivate
FoundedNew York, New York, United States (2008)
HeadquartersNew York, New York, United States
Key people
Jesse Kirshbaum, Founder and CEO
Alex Kirshbaum, Partner
ProductsStrategic Marketing, Creative, Lifestyle marketing, Digital Promotion, Public Relations
Websitewww.nueagency.com

Nue Agency is a creative music agency located in New York City.[1] In 2013 they were named to Inc Mag's 500 list as the 3rd fastest growing Media Company.[2]

History

Nue Agency was founded in 2008 by Jesse Kirshbaum[3][4] who still serves as the company's CEO. Alex Kirshbaum (Jesse's brother) also works for the company.[5]

Nue has acted as an agent for Clipse,[6] Wale,[7][8] Mike Posner,[9] Chiddy Bang, White Panda,[10] Big Sean,[11] J. Cole,[12] Logic,[13] Capital Cities,[14] Action Bronson,[15] Odd Future,[16] Solange Knowles, Pusha T,[17] Hoodie Allen,[18] and Sound Remedy.

The Patch

Nue Agency is the lead agency[19] for The Patch,[20] and artists' housing program run with Sour Patch Kids. It provides free housing for touring artists in Brooklyn, NY, Austin, TX, and Hollywood, CA. Artists including Zella Day,[21] Conrad Sewell,[22] and Deer Tick (band)[23] have stayed at the homes.

In September 2015, Sour Patch Kids and Nue Agency won a Clio[24] Music award for their work in brand activation with The Patch.

CRWN

NUE produces CRWN, a live interview series hosted by Elliott Wilson. Guests have included Drake,[25] Macklemore,[26] Big Sean,[27] Lil Wayne,[28] R. Kelly,[29] Rick Ross,[30][31] Nicki Minaj,[32] J. Cole,[12] and T.I.[33]

SoundCTRL

Nue Agency operates SoundCtrl,[34] a publication that covers music and technology. Nue also created and is the executive producer for the FlashFWD awards.[35]

References

  1. ↑ "via Huffington Post". HuffPost. 21 June 2016.
  2. ↑ "NUE Agency is #267 on INC 500 Fastest Growing Private Companies".
  3. ↑ "Jesse Kirshbaum – The Renaissance Man". Infinite Mag. 2014-04-07. Retrieved 2015-04-01.
  4. ↑ "Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More". Billboard. 2013-05-21. Retrieved 2015-02-02.
  5. ↑ "NUE Agency, LLC | LinkedIn". www.linkedin.com. Retrieved 2023-12-08.
  6. ↑ "Agency Signing". Encore. 2010-02-04. Retrieved 2015-02-02.
  7. ↑ "NUE Agency Forms aveNUE Music Partnerships". Billboard. 2012-03-29. Retrieved 2012-11-07.
  8. ↑ "HotStar: Wale". Pollstar. 2009-05-01. Retrieved 2013-05-16.
  9. ↑ "HotStar: Mike Posner". Pollstar. 2013-08-27. Retrieved 2013-05-02.
  10. ↑ "MattAdlerbooking". DMW-Music. 2013-02-20. Retrieved 2015-02-02.
  11. ↑ "CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson". NUE Agency. 2015-03-09. Retrieved 2015-03-20.
  12. 1 2 "J. Cole Talk New Album at CRWN Interview". MassAppeal. 2013-05-29. Retrieved 2015-03-06.
  13. ↑ "Logic + Tayyib Ali + Yonas : Presented By Nue Agency & Noizy Cricket!!". Livenation. 2012-08-09. Retrieved 2015-03-02.
  14. ↑ "Charting the Course: A Radio Promo Discussion – Jesse Kirshbaum of NUE Agency". Encore. 2012-10-17. Retrieved 2015-03-01.
  15. ↑ "Backbeat: Of Monsters and Men, Jezabels Play Billboard's Packed Post Party At Chicago's Double Door". Billboard. 2012-08-07. Retrieved 2012-11-07.
  16. ↑ "The Show: Odd Future's NYC Debut At Webster Hall's Studio". Livenation. 2012-08-09. Retrieved 2015-03-02.
  17. ↑ "Pusha T Net Worth". NetWorth. 2014-07-08. Retrieved 2015-03-06.
  18. ↑ "HIP HOP AT CMJ MUSIC MARATION: I HEART NUE YORK SHOWCASE". BirthPlaceMag. 2010-10-22. Retrieved 2014-01-05.
  19. ↑ "Play to Stay: Sour Patch Kids Opens Brooklyn House for Touring Bands". AdvertisingAge. 2014-11-03. Retrieved 2015-11-03.
  20. ↑ "The Patch". Sour Patch Kids.
  21. ↑ "Candy Brand Sour Patch Kids Providing a Free Home-Away-From Home for Emerging Artists". Billboard. 2015-08-03. Retrieved 2015-11-03.
  22. ↑ "Conrad Sewell on Mimicking Michael Jackson and Touching People With His Music". Billboard. 2015-08-26.
  23. ↑ "Inside Sour Patch Kids' Brooklyn Crash Pad for Indie Bands". Vulture. 2015-02-25. Retrieved 2015-11-03.
  24. ↑ "Sour Patch Kids The Patch". Clio Awards 2015. Retrieved 2015-11-03.
  25. ↑ "Drake Opens Up To Host Elliott Wilson In Latest Episode Of "CRWN"". NewYorkTrend. 2013-09-26. Retrieved 2015-03-02.
  26. ↑ "CRWN X MySpace Bonus Cuts: Macklemore On The Sophomore Jinx". Allhiphop. 2010-09-24. Retrieved 2013-05-02.
  27. ↑ "CRWN @ SXSW: A Conversation with Big Sean & Elliott Wilson". NUE Agency. 2015-03-09. Retrieved 2015-03-20.
  28. ↑ "CRWN @ SXSW: A Conversation with Lil Wayne and Elliott Wilson". Videoink. 2014-03-10. Retrieved 2014-04-01.
  29. ↑ "R. Kelly Talks Lady Gaga Collabo & 'Black Panties' Album In CRWN Series: Watch". Billboard. 2013-12-16. Retrieved 2015-03-02.
  30. ↑ "#CRWN: Rick Ross". DefJam. 2014-03-07. Retrieved 2015-01-02.
  31. ↑ "20 Things We've Learned From Rick Ross' CRWN Interview". Vibe. 2014-03-06. Retrieved 2014-05-10.
  32. ↑ "Nicki Minaj Talks Her Creative Process, Lil Wayne Wanting to Leave Cash Money, and More On CRWN With Elliott Wilson". Complex. 2014-12-19. Retrieved 2015-01-06.
  33. ↑ "CRWN Presented by Foot Action, a Conversation with ELLIOTT WILSON and T.I." Moveforwardmusic. 2014-10-25. Retrieved 2015-03-06.
  34. ↑ "SoundCTRL's EDM Roundtable Features Aurelia's Lainie Copicotto, Nue Agency's Jesse Kirshbaum, More". Billboard. 2012-09-29. Retrieved 2013-01-07.
  35. ↑ "Jesse Kirshbaum Talks FlashFWD Awards, Music Tech, More". Billboard. 2013-05-21. Retrieved 2013-09-07.
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