"My Bra"
Promotional single by Mya
from the album Matters of Life and Dating
ReleasedOctober 15, 2007
Recorded2007
Genre
Length4:04
LabelUniversal Motown
Songwriter(s)
Producer(s)James Poyser
Mya singles chronology
"Ridin'"
(2007)		 "My Bra"
(2007)		 "Paradise"
(2008)

"My Bra" is a song recorded by American singer Mya. It written by songwriters Kara DioGuardi and James Poyser with production helmed by the latter and commissioned as Lifetime's Stop the Breast Cancer Life campaign first ever theme song to raise breast cancer awareness and promote Lifetime's original movie "Matters of Life and Dating".[1]

Background and writing

Mta reportedly became involved with Lifetime's annual Stop the Breast Cancer Life campaign and the Breast Cancer Awareness community after her mother was diagnosed with breast cancer in 1998.[2][3] The network recruited her to record a special theme song for their 13th annual Stop the Breast Cancer Life campaign.[3] Other celebrities involved in the campaign included Whoopi Goldberg, Reba McEntire, Fran Drescher and Daisy Fuentes.[2][3] The song, "My Bra," is based around the idea that we can be supportive, uplifting presences — er, "bras" — in each other's lives.[3] Songwriter Kara DioGuardi, whose mother died of ovarian cancer in 1997 wrote "My Bra" with composer James Poyser.[1] Commenting on the results, Kara said, "It was an experience very close to me. I literally wrote the song in five minutes."[1]

Release and promotion

A bittersweet midtempo song with urban sensibility.[1] Lifetime kicked off promotion and released "My Bra", Monday, October 15, 2007 as an offered download for .99 cents on iTunes along with a sneek peak of Lifetime's Original Movie "Matters of Life and Dating".[1] iTunes cross-promoted the song and movie throughout October -- National Breast Cancer Awareness Month.[4] In turned, Mta's Universal Motown label simultaneously promoted the song and movie as well.[4] All proceeds from the sale of "My Bra" went towards breast cancer research.[5]

Critical reception

"My Bra" received lukewarm reception from music critics and the media. Writing for Idolator, Noah applauded Mýa for wanting "to sing a song in honor of people, like her mom, who have survived breast cancer." All in all, dissatisfied, he dismissed the song as "gloppy" and ultimately called the song, "like a really, really bad idea."[6]

Release history

Release history and formats for "My Bra"
Region Date Format Label Ref.
Various October 15, 2007 Digital download Universal Motown [1][7]

References

  1. 1 2 3 4 5 6 "Mya Gives Voice To Lifetime Breast Cancer Campaign". Billboard. Retrieved 2017-10-01.
  2. 1 2 "Mya Teams Up With the Breast Cancer Awareness Campaign, Has Small Accident". Singersroom. Retrieved 2017-10-01.
  3. 1 2 3 4 "Breast Cancer Awareness Month Spotlight On: Lifetime's "Stop Breast Cancer for Life" Campaign". Popsugar. Retrieved 2017-10-01.
  4. 1 2 "Lifetime lending support with "My Bra" campaign". Reuters. Retrieved 2017-10-01.
  5. ↑ "HHDX News Bits (Spelman Vs BET, Mya & Lil Mama)". HipHopDX. Retrieved 2017-10-01.
  6. ↑ "Mya - "My Bra"". Idolator. Retrieved 2017-10-01.
  7. ↑ "My Bra - Single". iTunes. Retrieved 2017-10-01.
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