Swatch х Omega MoonSwatch
TypeChronograph wristwatch
Inception26 March 2022 (2022-03-26)
ManufacturerSwatch
Current supplierSwatch Group[1][2]
Websitewww.swatch.com/en-us/bioceramic-moonswatch.html
Notes
ETA movement

The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Swatch (company of Swatch Group) released on 26 March 2022. The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy,[3] Japan, Switzerland, and the United Kingdom.[4][5] Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.[6][7]

Versions

Each named as a "Mission", these are the standard colorways, one with distinct subdial hands. Other special versions have a distinct chronometer seconds hand or coloring or lume application.

  • Sun: "bright sun-brushed golden color"
  • Mercury: "deep grey"
  • Venus: "powdery pink"
  • Earth: "blue and green"
  • Moon: black
  • Mars: "red tones meet “Alaska Project” watch hands"
  • Jupiter: "Bronze [...] with orange [...] seconds hand"
  • Saturn: "beige with Saturn’s rings at 6 o’clock"
  • Uranus: "Pale blue"
  • Neptune: "deep blue"
  • Pluto: "gray and burgundy"

Reception

All 11 Omega x Swatch MoonSwatch watches on display at Swatch Carrousel du Louvre in Paris, France

According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.[8][9]

References

  1. ↑ "Joint Mission: Launch of the BIOCERAMIC MoonSwatch". Omega. Retrieved 28 March 2022.
  2. ↑ "Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection". swatch.com. Retrieved 28 March 2022.
  3. ↑ "MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti" (in Italian). 26 March 2022. Retrieved 28 May 2022.
  4. ↑ "Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch". news.com.au. 26 March 2022. Archived from the original on 28 May 2022.
  5. ↑ "Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release". news.com.au. 26 March 2022. Archived from the original on 28 May 2022.
  6. ↑ Milton, Danny (23 March 2022). "Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch". Hodinkee.
  7. ↑ Wong Kim Hoh (24 March 2022). "Omega and Swatch unveil the MoonSwatch". The Straits Times. Retrieved 28 March 2022.
  8. ↑ Hoffman, Andy (8 July 2022). "Omega Moonwatch Surges After Cheap Swatch Version Goes Wild". Bloomberg L.P. Retrieved 5 August 2022.
  9. ↑ "MoonSwatch: meet Swatch's take on the Omega Speedmaster". CAR Magazine. Retrieved 28 March 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.