"Moloko"
Single by Loboda
Released18 December 2020
GenrePop music
Length4:03
LabelSony Music
Songwriter(s)Yana Dryupina[1]
Producer(s)Natella Krapivina
Loboda singles chronology
"Boom Boom"
(2020)		 "Moloko"
(2020)		 "Rodnoy"
(2021)
Music video
"Moloko" on YouTube

"Moloko" (stylized as moLOko; transl. Milk) is a song by Ukrainian singer Loboda, released on 18 December 2020 by Sony Music Entertainment.[2] It is known that the song will be included in the Loboda's upcoming album.[3]

In April 2021 the single received Platinum certification in Russia.[4]

Music video

The music video for the song was released the same day. It was directed by Alan Badoev. According to Loboda, the concept of the video took more than four months to develop.[3] The plot of the video shows a family drama that leads a girl to prison. The heroines of the video express their feelings with the help of bright dances. During the first day, the video gained more than one and a half million views.[5]

On the night of 21-22 December, the video was removed from YouTube. Soon the video was restored, and the singer and her producer assured that the perpetrators will be punished.[5]

Promotion

Loboda visited several radio stations and TV channels in Ukraine to promote the single.[6] Including Russkoye Radio (Happy Yolka 2020) and the music TV channel M1 (Ministerstvo Premyer).[3] In Russia the song was performed on 31 December 2020 on Channel One's show Novogodny maskarad.[7]

Awards and nominations

Year Award Category Result Ref.
2021 Zhara Music Awards Female music video Nominated [8]
Muz-TV Music Awards Best female music video Won [9]
Muzychna platforma Best song of the year Won [10]

Track listing

Digital download and streaming[1]
No.TitleLength
1."moLOko"4:03
Digital download and streaming[11]
No.TitleLength
1."moLOko" (Remake)3:40

Charts

References

  1. 1 2 "moLOko - Single by Loboda". Spotify. Retrieved 15 January 2021.
  2. ↑ "Светлана Лобода показала семейную драму "moLOko" (Видео)" (in Russian). InterMedia. 18 December 2020. Retrieved 15 January 2021.
  3. 1 2 3 Loboda - Ексклюзивне Інтерв’ю На М1 («Міністерство Прем‘єр») on YouTube
  4. ↑ lobodaofficial (22 April 2021). "«Она говорила хватит, грустить сегодня не кстати…» Сингл «MoLOko» получил статус платинового!" (in Russian). Retrieved 5 June 2021 – via VK.
  5. 1 2 "Новый клип Лободы удалили из YouTube: певица пообещала наказать виновных". Обозреватель (in Russian). 21 December 2021. Retrieved 15 January 2021.
  6. ↑ "Хожу по радиостанциям с треком: Светлана Лобода прилетела в Киев продвигать свою песню". РБК-Украина (in Russian). 25 December 2020. Retrieved 15 January 2021.
  7. ↑ "Новый год 2021 16+". 1tv-ru (in Russian). 31 December 2020. Retrieved 15 January 2021.
  8. ↑ "ЖАРА Music Awards 2021 // Объявление номинантов" (in Russian). 8 February 2021. Retrieved 8 February 2021.
  9. ↑ "Победители премии Муз-ТВ 2021: Ольга Бузова, Даня Милохин и Slava Marlow остались без наград". Комсомольская правда (in Russian). Retrieved 5 June 2021.
  10. ↑ "Лучшие украинские песни 2021 года: стали известны победители премии "Музична платформа"". Обозреватель (in Russian). 9 December 2021. Retrieved 12 December 2021.
  11. ↑ "moLOko - Single by Loboda". Spotify. Retrieved 5 June 2021.
  12. ↑ Loboda — MoLOko. TopHit. Retrieved 12 February 2021.
  13. ↑ "Russia Airplay Chart for 2021-02-05." TopHit. Retrieved 12 February 2021.
  14. ↑ "Ukraine Airplay Chart for 2021-03-12." TopHit. Retrieved 12 March 2021.
  15. ↑ "Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 5 June 2021.
  16. ↑ "City & Country Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 5 June 2021.
  17. ↑ "City & Country Radio – Top Month Hits - Музыкальные Чарты TopHit". TopHit. Retrieved 5 June 2021.
  18. ↑ "Top Radio Hits Global Annual Chart – 2021". TopHit. Archived from the original on 5 August 2022. Retrieved 5 August 2022.
  19. ↑ "Top Radio Hits Russia Annual Chart – 2021". TopHit. Archived from the original on 5 August 2022. Retrieved 5 August 2022.
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