MoEngage
IndustryMarketing software
Founded2014 (2014)
Founder
  • Raviteja Dodda
  • Yashwanth Kumar
HeadquartersSan Francisco, California, United States
Area served
Worldwide
Key people
Raviteja Dodda (CEO) Yashwanth Kumar (CTO)
Websitewww.moengage.com

MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.[1]

History

The company was founded in 2014 by IIT Kharagpur alumni, Raviteja Dodda and Yashwanth Kumar.[2]

Products

MoEngage launched NATIV in March 2016.[3] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications.[4]

In August 2016, MoEngage launched its "Web Marketing Suite" which included email, web push, and in-app messaging.[4]

In January 2018, the company launched a new product called Dynamic Product Messaging (DPM) that sent personalized product recommendations across channels based on user behavior.[5]

Funding

In September 2015, MoEngage secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G.[6] Earlier, the company received seed funding from Helion Venture Partners in 2014 and, in 2016, an undisclosed investment from Facebook's Anand Chandrasekaran.[7]

In December 2018, the company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast.[8]

In February 2020, the company announced a Series C funding of $25 million for its platform led by Eight Roads Ventures, F-Prime Capital, Matrix Partners, and Ventureast.[9]

Recognition

  • MoEngage was listed in the NASSCOM's top 10 hottest start-ups in 2015.[10]
  • In 2017, MoEngage was recognized by Gartner as a 'Cool Vendor' in retail merchandising and marketing.[11][12]
  • In 2018 and 2019, the company was recognized by Gartner in their Magic Quadrant for Mobile Marketing Platforms.[13][1][14]
  • The founder and CEO of MoEngage, Raviteja Dodda, was selected by BW Businessworld for its second edition of 40 Under 40 in 2018,[15] and, in 2016, by Forbes for its 30 Under 30 Asia.[16]

References

  1. 1 2 "MoEngage South-East Asia's fastest growing marketing automation platform". Deccan Chronicle. August 14, 2018.
  2. ↑ Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld.
  3. ↑ Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat.
  4. 1 2 Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat.
  5. ↑ "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018.
  6. ↑ Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S." TechCrunch.
  7. ↑ Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times.
  8. ↑ Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint.
  9. ↑ "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch. Retrieved 2020-02-12.
  10. ↑ Srivastava, Moulishree (October 13, 2015). "Nasscom's top 10 hottest start-ups". Livemint.
  11. ↑ "Marketing Automation Platform MoEngage Grows 200% in FY18; Targets $25M ARR By 2020". BusinessWorld. September 20, 2018.
  12. ↑ Hetu, Robert (May 4, 2017). "Gartner's Cool Vendors in Retail Merchandising and Marketing". Gartner.com.
  13. ↑ Yeager, Bryan; McGuire, Mike; Golvin, Charles (July 12, 2018). "Magic Quadrant for Mobile Marketing Platforms". Gartner.com.
  14. ↑ "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. July 15, 2019.
  15. ↑ Sangwan, Sujata (September 28, 2018). "Meet 40 Young Business Leaders Selected by BW Businessworld for Its 2nd Edition of 40 Under 40 Awards and Summit". BusinessWorld.
  16. ↑ "Meet The 30 Under 30: Enterprise Technology". Forbes.
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