Misco Logo

Misco Technologies Limited
TypeLimited company
IndustryComputer hardware
Founded1985 (1985)
New Jersey, United States
HeadquartersWellingborough, England, United Kingdom
Key people
Adam Muir, Gary Watson, Nathan Dorrington, Andy Stafford
Revenue£61m
ParentComet Group Limited
Websitemisco.co.uk

Misco Technologies Limited is an online retailer based in the United Kingdom. It was formerly an IT brand whose ownership was split between Hilco Capital Limited and Systemax.[1] Misco also operated in Germany until their German operations were sold to CANCOM SE in July 2016.[2]

Sales were targeted at business, education, public sector and consumer markets, with sales being made online, via telephone and mail order catalogue. The Misco brand was relaunched on 1 July 2019, as part of the UK Computer Group Limited. In 2020 UK Computer Group re branded as Misco Technologies Limited.

History

Misco was founded in New Jersey, United States, and ran a business of mail order sale of computer supplies and accessories. Gillette invested in Misco in 1983, taking a 40% stake, as part of a program to acquire high-growth low-risk businesses.[3] Misco launched its first subsidiaries in Europe, concurrently in the United Kingdom and West Germany in October 1985, followed by Italy in 1986.

In November 1987, Gillette sold the company to the British company Electrocomponents plc, for the sum of £11,000,000. The effects of the beginning of the 1990s recession led Electrocomponents to sell Misco at a loss, in the beginning of 1993. The buyer, Global Computer Supplies, was controlled by Systemax Inc and HCS (Global) Ltd at the time..

In 2002, Global, now known as Systemax, began a program of restructuring. This would see its newly acquired Simply Computers business merge with Misco's operation in the United Kingdom in Wellingborough by February 2005.[4] Also, logistics were established in a purpose built warehouse in Greenock, Scotland.

The brick and mortar outlets founded by Simply were gradually closed down, a symptom of consumer trends moving away from the High Street and to online. Misco expanded its business from onwards of 2005, winning customer satisfaction awards from PriceGrabber, a performance award from Hitwise and achieving accreditations in ISIS and IDIS.[5]

In April 2009, Misco announced plans for hiring remote sales agents on a work from home basis.[6] In June 2013, Systemax opened the SSC in Budapest, Hungary, to support the EMEA countries's processes. In July 2016, Systemax sold Misco Germany to CANCOM SE.[2] In March 2017, Systemax sold its EMEA Technology Products Group excluding its French operations to Hilco Capital Limited.[1] On 19 October 2017, after an unsuccessful turnaround, Misco UK entered into administration.[7]

On 12 December 2017, Misco Sweden filed for bankruptcy.[8] On 7 June 2019, it was announced that the UK Computer Group (since renamed The Comet Group) had purchased the Misco Brand in the United Kingdom. The management team consists of a number of ex employees of Misco, and they have stated the intention was to relaunch misco.co.uk on 1 July 2019.[9]

References

  1. 1 2 "Systemax Further Streamlines Operations To Increase Focus On Its Profitable North American Industrial Products And France IT Businesses" (Press release). PR Newswire. 27 March 2017. Retrieved 23 August 2021.
  2. 1 2 "Systemax Announces Sale Of German Operations To CANCOM SE" (Press release). Port Washington, New York: PR Newswire. 25 July 2016. Retrieved 23 September 2016.
  3. ↑ Gordon McKibben (1998). Cutting Edge: Gillette's Journey to Global Leadership. Harvard Business Press. p. 121. ISBN 978-0-87584-725-2.
  4. ↑ Simply Computers suffers big redundancies
  5. ↑ Misco accreditation awards Archived 19 July 2009 at the Wayback Machine
  6. ↑ Misco GM Sandy Price interviewed by Hexus.tv
  7. ↑ "Misco UK goes bust". 19 October 2017.
  8. ↑ "Nya ägaren blev inget lyft – nu går den klassiska återförsäljaren i konkurs".
  9. ↑ "Exclusive: Misco returns to the UK | CRN". channelweb.co.uk. 6 June 2019. Retrieved 7 June 2019.
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