Mirchi FM
Broadcast area95% of Fiji's population and streaming live to the World
Frequency98.0 MHz, 97.6 MHz, 97.8 MHz and 98.2 MHz
BrandingMirchi FM
Programming
Language(s)Hindi
Ownership
OwnerFiji Broadcasting Corporation
History
First air date
July 1, 1989
Links
Webcasthttp://player.streamguys.com/fbc/sgplayer/player.php?s=3&l=layout-standard
Websitehttp://mirchifm.com.fj

Mirchi FM is a Fiji Hindi-language radio station in Fiji. The station broadcasts on the 97.8 frequency[1] to the cities of Suva, Navua, Nausori, Labasa, Savusavu, Nadi, Denarau, Mamanuca and Lautoka. The station also broadcasts on the 97.6 MHz frequency to the towns of Coral Coast and Ba. The station broadcasts on 98.0 megahertz to the town of Tavua, and on 98.2 megahertz to Rakiraki and Nabouwalu.[2] Mirchi FM is Fiji's first Hindi FM radio.

It is operated by Fiji Broadcasting Corporation, the company which also owns FBC TV, Radio Fiji One, Radio Fiji Two, Bula FM, 2day FM-Fiji, and Gold FM-Fiji in Fiji.[3][1]

Mirchi FM was launched as Radio Rajdhani on 1 July 1989, and was rebranded as Bula 98 FM in 1998. To compete with other radio stations and attract more audience, the station once again changed its name to Radio Mirchi in 2004. To give better business outlook, the station was rebranded as Mirchi FM on 1 August 2009.[4] The main competitors of Mirchi FM are Communications Fiji Limited owned Radio Navtarang and Radio Sargam.

Mirchi FM is airing entertainment shows like Mast Morning, Saheli, Raftaar, Bhabi Ji Ghar Par Hai, Sham-e-Guzarish, Saturday Night Fever, Mohabbato Ka Safar and Saturday Sports. Mirchi FM is essentially a music station featuring a range of popular Hindi songs from the 1990s to present era, including Bollywood music. Its target audience are younger listeners from the age of 18 to 40 years old.[1]

Program line-up

Mirchi FM old logo

Mirchi FM's lineup is as follows:[5]

  • Behaal Breakfast 5.45am - 10.00am: Monish Sharma and Shruti
  • Saheli 10 am - 2 pm: Renuka Goundar
  • Raftaar 2 pm - 6 pm: Jitendra Shandil & Shahil Ram
  • Sham-e-Guzarish 6pm - 7 pm: Aziza
  • Mirchi Nights 7 pm - 12am: Aziza
  • Club Mirchi Saturdays 7pm - 12am: Pisto

Ashneel Singh is the station’s current Programs Director.

Former radio jockeys

Radio jockeys that have worked with Mirchi FM include:

  • Shammi Lochan Lal
  • Jitendra Shyam
  • Dharmendra Shyam
  • Sashi Kanta
  • Kaajal
  • Rita Jeet
  • Sangeeta Sharma
  • Vijay Verma
  • Sharit Singh
  • Ranjana Kumar
  • Angeleen Sharma
  • Prem Chand
  • Pranil Chand
  • Jasmine Khan
  • Deo Raj Raju
  • Sandhaya Narayan
  • Veena Kumar Bhatnagar
  • Roneel Narayan
  • Jeff Khan
  • Ashok Lingam
  • Pawan Rekha
  • Sherin Prasad
  • Rohit Ritesh Sharma
  • Ashmita Sen
  • Angie Raj
  • Sharila Lazarus
  • Saleshni Sen
  • Neha Kumar/Shabana Azmi
  • Lawerence Singh (Pisto)

References

  1. 1 2 3 "Fiji Media, Language and Telecommunications Landscape Guide" (PDF). May 2021. p. 15. Retrieved 26 July 2023.
  2. ↑ "Mirchi FM - It's Hot". Mirchifm.fbc.com.fj. Retrieved 2012-07-04.
  3. ↑ "New TV station a hit - Fiji Times Online". Fijitimes.com. 2011-11-13. Archived from the original on 2012-12-16. Retrieved 2012-07-04.
  4. ↑ "Radio station launches new logo, name". Fijisun.com.fj. 2009-08-01. Retrieved 2012-07-04.
  5. ↑ "Mirchi FM". Archived from the original on 26 January 2019.

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