Mirakl
IndustryComputer software, E-commerce, Internet
Founded2011
FounderPhilippe Corrot, Adrien Nussenbaum
HeadquartersParis, Boston, London
ProductsMirakl Marketplace Platform
Number of employees
750
Websitemirakl.com

Mirakl is a French cloud-based e-commerce software company jointly headquartered in Paris, France and Boston, Massachusetts.[1] It provides online marketplace software to retailers, manufacturers and wholesalers.

History

Co-founders Philippe Corrot and Adrien Nussenbaum met in 2004 and founded Splitgames, a B2C e-commerce marketplace, together in 2006. Corrot and Nussenbaum later founded Mirakl in 2012.[2]

In 2013, Mirakl opened its first UK office.[3] Mirakl launched its Boston-area headquarters in 2015.[4]

Mirakl introduced the Mirakl Marketplace Platform for Services in 2017.[5] That same year, Mirakl was included in Gartner's Hype Cycle for Digital Commerce: Marketplace Operation Applications.[6] SAP became an official reseller of Mirakl's Marketplace Platform the following year.[7] In 2018, the company launched Mirakl Catalog Manager (MCM) to improve product data quality.[7] Mirakl Connect, a marketplace ecosystem platform, was launched in 2019.[8]

In 2020, Mirakl launched 66 new online marketplaces, including platforms for Carrefour, H&M Home, Decathlon, and Kroger.[9][10][11] The company launched its StopCovid19.fr platform to help distribute Personal Protective Equipment to combat the COVID-19 pandemic. This included delivering 300,000 liters of hand sanitizer and 320,000 face masks in less than a week.[12] Ahold Delhaize announced that it would launch its digital marketplace at the beginning of 2021 using Mirakl’s software platform.[13]

In 2021, Hudson's Bay partnered with Mirakl to launch its new third-party online marketplace on TheBay.com.[14] In April, United Natural Foods partnered with Mirakl to develop North America’s first online wholesale food marketplace.[15]

In May 2021, Mirakl announced the release of new features, including categorization AI, unified dropship operations, and streamlined B2B selling.[16] L'Oréal’s SalonCentric rolled out a new e-commerce marketplace in June using Mirakl’s Marketplace Platform,[17] and Debenhams did the same in October.[18]

In November 2021, Macy’s, Inc. announced that it will partner with Mirakl to launch an online marketplace at macys.com and bloomingdales.com.[19] Mirakl also announced its first acquisition of French invoice and compliance startup Octobat.[20]

Customers

Mirakl has set up SaaS marketplace platforms for over 350 companies globally[2][21] including: Boots, Macy's, Carrefour,[22] Conrad Electronic,[23] and Toyota Material Handling,[24]

Reception

In 2012, Mirakl received the "Best Solution" award in the New Services category of E-commerce Awards.[25] The following year, the company won the IBM Smartcamp Award.[26] In May 2014, Mirakl was a finalist of the IBM Business Partner Beacon Awards.[27]

Mirakl was named a WEF Technology Pioneer in 2020.[28]

References

  1. ↑ on Chesto (23 September 2020). "Software startup plans to add at least 250 jobs in Mass. after $300M funding round". Boston Globe. Retrieved 29 April 2022.
  2. 1 2 Bruce Rogers (19 May 2021). "Mirakl Achieves Unicorn Status By Helping Companies Become Like Amazon". Forbes. Retrieved 21 January 2022.
  3. ↑ Fiona Briggs (18 November 2014). "Mirakl appoints Daniel Thompson to help meet demand for online marketplace platforms from UK retailers". Retail Times. Retrieved 29 April 2022.
  4. ↑ Fiona Briggs (19 June 2015). "'French online marketplace vendor, Mirakl, sets sights on US retailers and opens Boston office". Retail Times. Retrieved 29 April 2022.
  5. ↑ "Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017". www.businesswire.com. 20 March 2018. Retrieved 14 February 2019.
  6. ↑ "Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017". www.businesswire.com. 20 March 2018. Retrieved 14 February 2019.
  7. 1 2 "Mirakl Announces 80% Year-Over-Year Growth and Over 100% GMV Increase | SYS-CON MEDIA". www.sys-con.com. Retrieved 14 February 2019.
  8. ↑ "New 'Mirakl Connect', The Global Marketplace Ecosystem, Accelerates Growth in Booming Platform Economy – RetailWire". Retrieved 20 September 2020.
  9. ↑ Nicole Silberstein (27 May 2021). "Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?". Retail Touch. Retrieved 11 March 2022.
  10. ↑ David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 11 March 2022.
  11. ↑ "Mirakl Exceeds $100 Million in Annual Recurring Revenue in 2021". Tame Bay. 10 February 2022. Retrieved 11 March 2022.
  12. ↑ "'Amazon of coronavirus' app sends critical supplies to hospitals within 24 hours". The Independent. 2 April 2020. Archived from the original on 15 May 2022. Retrieved 20 September 2020.
  13. ↑ Jeff Wells (4 November 2020). "Ahold Delhaize lays out omnichannel updates to keep 2020 growth going long term". Grocery Dive. Retrieved 11 March 2022.
  14. ↑ David Moin (19 March 2021). "Hudson's Bay Launches an Online Marketplace". WWD. Retrieved 11 March 2022.
  15. ↑ Russell Redman (7 April 2021). "UNFI launches online wholesale digital marketplace". Supermarket News. Retrieved 29 April 2022.
  16. ↑ Chris Dawson (5 May 2021). "Mirakl dropship capabilities added to marketplace platform". Tame Bay. Retrieved 10 February 2022.
  17. ↑ Dan Berthiaume (2 June 2021). "L'Oreal subsidiary adapts online marketplace model for salon pros". CSA. Retrieved 10 February 2022.
  18. ↑ "boohoo taps Mirakl tech for Debenhams online marketplace push". RTIH. Retrieved 10 February 2022.
  19. ↑ Lauren Thomas (18 November 2021). "Macy's shares surge on upbeat earnings, decision to hire AlixPartners to review business". CNBC. Retrieved 10 February 2022.
  20. ↑ "Mirakl Acquires Octobat to Enhance Invoice Compliance". Pymnts. 9 November 2021. Retrieved 10 February 2022.
  21. ↑ David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 21 January 2022.
  22. ↑ "Carrefour launch food marketplace in france". Tamebay. 28 June 2020. Retrieved 20 September 2020.
  23. ↑ "Conrad launcht ersten B2B-Marketplace für Technik und Elektronik in Deutschland". PR-COM. 17 July 2017.
  24. ↑ "Toyota Material Handling's E-Commerce Strategy Paying Off". MHL-News. 16 July 2020.
  25. ↑ "Mirakl : E-Commerce Award Nouveaux Services". journaldunet.com.
  26. ↑ "IBM Espace actualités – 2013-09-25 Le trophée IBM SmartCamp 2013 a été remporté par la société Mirakl – France". ibm.com.
  27. ↑ "IBM PartnerWorld – IBM Beacon Awards". ibm.com. 30 June 2014.
  28. ↑ "Mirakl". World Economic Forum. 2020. Retrieved 30 April 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.