The fashion statement of the monokini made by Minimale Animale on the runways of Mercedes Benz Fashion Week in 2014.

Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David Koma.

Tokyo Fashion Week was branded Mercedes-Benz Tokyo Fashion Week with Mercedez-Benz holding the title sponsorship role for 10 years until 2016 when Amazon.com replaced Mercedes-Benz as title sponsor.[1][2]

Notable Mercedes-Benz Fashion Weeks include events in Madrid, Berlin,[3] Georgia, Miami,[4] Russia,[5] Istanbul,[6] and Mexico,[7]

Mercedes-Benz Fashion

The demands on fashion and cars are similar. Making a decision of buying a specific car type or specific outfit defines who you are. A trendsetting design therefore plays a role both in fashion the world of automobile. As the title sponsor and initiator of the new MBFW, Mercedes-Benz will keep offering designers a platform to present their collections. Over the past years Mercedes-Benz has established themselves as a partner of multiple fashion events. The brand is currently in more than 60 fashion platforms all over the world. In recent years Mercedes-Benz has made a name for itself in particular for promoting talented young designers.

Mercedes-Benz Fashion is a "fashion engagement programme" based in Stuttgart, Germany, a supplementary initiative of German automotive manufacturer Mercedes-Benz.

The automotive provider partners with select fashion weeks and events internationally, devises programmes to support fashion creatives and provide sponsorship.

Fashion Partnerships

The brand is currently active at approximately 80 fashion events in nearly 40 countries, including the Mercedes-Benz Fashion Weeks in Mexico City, Madrid, Tbilisi, Russia and Berlin, and also the famous International Festival of Fashion, Photography and Fashion Accessories in Hyères. [8]

Fashion and Cars

Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David Koma.

Notable Mercedes-Benz Fashion Weeks include events in Madrid, Berlin,[9] Georgia, Miami,[10] Russia,[11] Istanbul,[12] and Mexico,[13]

Mercedes-Benz Fashion

The demands on fashion and cars are similar. Making a decision of buying a specific car type or specific outfit defines who you are. A trendsetting design therefore plays a role both in fashion the world of automobile. As the title sponsor and initiator of the new MBFW, Mercedes-Benz will keep offering designers a platform to present their collections. Over the past years Mercedes-Benz has established themselves as a partner of multiple fashion events. The brand is currently in more than 60 fashion platforms all over the world. In recent years Mercedes-Benz has made a name for itself in particular for promoting talented young designers.

References

  1. ↑ Wetherille, Kelly (2016-07-20). "Amazon Japan Replaces Mercedes-Benz as Tokyo Fashion Week Sponsor". WWD. Retrieved 2023-12-19.
  2. ↑ Wightman-Stone, Danielle (2016-07-27). "Amazon to sponsor Tokyo Fashion Week". FashionUnited. Retrieved 2023-12-19.
  3. ↑ "Mercedes-Benz Fashion Week | Berlin". Archived from the original on 2010-09-05. Retrieved 2020-03-31.
  4. ↑ "Mercedes-Benz Fashion Week". Archived from the original on 2014-02-10. Retrieved 2020-03-31.
  5. ↑ "Info / Mercedes-Benz Fashion Week Russia". Mercedesbenzfashionweek.ru. Retrieved 2020-01-16.
  6. ↑ "Mercedes-Benz Fashion Week : Home". Archived from the original on 2014-03-12. Retrieved 2020-03-31.
  7. ↑ "Mercedes-Benz Fashion Week Mexico City". Fashionweek.mx. Retrieved 2020-01-16.
  8. ↑ "How Mercedes-Benz Drives Fashion In Berlin And Beyond". Forbes. Retrieved 20 October 2020.
  9. ↑ "Mercedes-Benz Fashion Week | Berlin". Archived from the original on 2010-09-05. Retrieved 2020-03-31.
  10. ↑ "Mercedes-Benz Fashion Week". Archived from the original on 2014-02-10. Retrieved 2020-03-31.
  11. ↑ "Info / Mercedes-Benz Fashion Week Russia". Mercedesbenzfashionweek.ru. Retrieved 2020-01-16.
  12. ↑ "Mercedes-Benz Fashion Week : Home". Archived from the original on 2014-03-12. Retrieved 2020-03-31.
  13. ↑ "Mercedes-Benz Fashion Week Mexico City". Fashionweek.mx. Retrieved 2020-01-16.
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