1996–2016: Early career and agent work

Upon moving to London, Blake sent out hundreds of letters to production companies and applied for every job she saw in entertainment.^[3] After a lot of rejection from jobs she had applied to, she made the decision to move back to Stockport in 1996; however, that same day, she received a call from an agent wanting her as a camera assistant on Top of the Pops. Blake lied by stating that she had experience as a camera assistant and initially found the job difficult due to her lack of experience, with colleagues noticing her lack of knowledge for the job. However, she eventually began to enjoy the job and defied managers' orders by conversing with the famous guests on the show. Examples include Blake telling Kylie Minogue that the lighting made her hair look blue, which she appreciated since no other staff members had thought to tell her, and informing Jennifer Lopez that the Top of the Pops team had been instructed not to talk to her, which Lopez was shocked by and grateful to Blake for telling her.^[4]

Whilst working at Top of the Pops, Blake began a career as a freelance journalist despite being untrained, writing for publishers including Hello! and was hired for work on the Here and Now Tours, which gave her a further insight into the music industry and dynamics of pop groups offering exclusive interviews to her newspapers columns. Speaking of her lack of experience for her work in the industry, Blake has been described as the "queen of the blag".^[5] Whilst in the car park at Elstree Studios, Blake met EastEnders actress Gillian Taylforth, who told Blake that she should work as an extra on the soap. Blake took her advice and appeared in the background of scenes in the Queen Vic, as well as doing further background acting on soaps Coronation Street and Emmerdale. This led to Claire King asking Blake to represent her and become her publicist, and afterwards, Blake began working as a talent agent.^[6] Blake's musical agency roster included Claire Richards and the Nolans, and after setting up her acting agency, she signed soap actresses such as Taylforth, King, Beverley Callard, Stephanie Beacham, Michelle Collins, Sherrie Hewson, Amanda Barrie and Nadia Sawalha.^[1] One of Blake's musical ventures included reuniting the Nolans for a reunion tour. She met with 16 promoters who Blake said "laughed in her face" at the idea of a reunion tour for the group, but after the 17th promoter backed her idea for a tour, it was announced and quickly sold out.^[7] Within 24 hours of the tickets for the Nolans' tour going on sale, there was a recorded revenue of £2 million at the box office, and Blake was later awarded the Live Marketing of the Year award.^[8]

As well as representing Coleen Nolan within music, she also represented her television ventures, specifically her appearances on the ITV talk show Loose Women.^[9] Blake began representing more Loose Women panellists and at times, she represented the entire panel of the series.^[10] Blake was also responsible for the castings of many celebrities on reality competition programmes, including Celebrity Big Brother, Dancing on Ice and Strictly Come Dancing.^[11] Blake then garnered a reputation as the "queen of soaps" due to her efforts at ensuring older actresses would get employed on soap operas.^[12] Some of her notable pitches include convincing EastEnders producers to rehire Taylforth and Danniella Westbrook following their initial departures. That of Taylforth's return involved Blake attempting to persuade producers for 15 years to rehire her, due to the writers having killed off Kathy Beale due to cast member Adam Woodyatt asking for a "juicy" storyline.^[13] Blake was also successful in pitching a return for King to return to Emmerdale as Kim Tate,^[14] the casting of Gaynor Faye as Megan Macey in Emmerdale and convincing Callard to return to Coronation Street as Liz McDonald, the landlady of the Rovers Return Inn.^[6]

2017–present: Ruthless Women and adaptations

In 2017, Blake returned to journalism as the Sunday People's television critic, their first female columnist in over 30 years. She has also worked as a guest writer for the Daily Mirror, the Metro, the Daily Mail and the Irish Times. She later began a weekly column in Notebook magazine, the Sunday Mirror's magazine; the column later began receiving a publishing deal in New! magazine.^[15] In 2018, Blake made the decision to trim her client roster to focus on her writing career.^[16] Blake released her debut novel The Thunder Girls in 2018; the plot of the novel focused around a girl group who plan to reunite. Blake used her experiences within the music industry to inspire events of the novel.^[17] Blake had written the novel almost 20 years prior to its release, and at the age of 21, she was offered a publishing deal for the book on the condition that she amended the age of the characters to be younger and to make them posh. She declined the deal and the book went unpublished until 2018, with the characters' ages and background intact.^[18] The Thunder Girls was then adapted into a theatre production.^[19]

Also in 2021, Blake released her second novel, Ruthless Women.^[20] Blake used experiences from the soap industry to inspire events of the book; she stated that what goes on behind the scenes of soap operas is sometimes not pretty and that she has "seen it all", which she wanted to represent in her writing.^[6] Blake revealed that prior to being published, the book was turned down by 39 publishing companies due to the focus of the book being on women over 50. The book became a Sunday Times bestseller and sold over 250,000 copies within its first month of release.^[21] Ruthless Women has since been translated into nine international versions, with many of the releases topping their respective bookseller charts.^[22] Blake released a sequel to the book, Guilty Women, on 28 April 2022.^[23][24] After three days of sales, Guilty Women entered the Sunday Times Bestseller List.^[25] She subsequently announced that the final instalment of the trilogy, Vengeful Women, would be released in 2024.^[26]