Mediaocean
TypePrivate company
IndustryAdvertising, information technology
PredecessorsMediaBank, Donovan Data Systems
FoundedMarch 2012
Headquarters
New York City
,
United States of America
Key people
Bill Wise (co-founder & CEO)[1]
Revenue$400 million[2]
Number of employees
1200 (2021)
Websitewww.mediaocean.com

Mediaocean is an advertising services and software company, headquartered in New York City. [3]

As of 2020, the company employed 1200 people.[4]

History

Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]

Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[7] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.

In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing.[8] In 2018, Vista Equity Partner explored a sale of Mediaocean.[9] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[12]

In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[13] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[14] [15][16]

Corporate affairs

Leadership

Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are:[17][18]

  • Nick Galassi, co-founder & CFO
  • John Nardone, President

Products and services

The company provides advertising purchasing, accounting, communication, advertising integration, and other services, such as DARE. Mediaocean handles over $150 billion of advertising spending a year.[2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[19]

References

  1. ↑ "William Wise". Bloomberg Markets. Retrieved 24 October 2014.
  2. 1 2 Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
  3. ↑ "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
  4. ↑ PR, Jump (14 June 2018). "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation". Broadcasting & Cable. Retrieved 2020-05-08.
  5. ↑ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
  6. ↑ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
  7. ↑ Tan, Gillian (2015-06-29). "Mediaocean to Sell Stake to Vista Equity Partners". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
  8. ↑ "Mediaocean and 4C Partner to Improve Cross-channel Marketing". Retrieved 2017-10-20.
  9. ↑ Gottfried, Laura Cooper and Miriam (2018-10-24). "Vista Equity Partners Explores Sale of Mediaocean". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
  10. ↑ "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access". www.mediapost.com. Retrieved 2020-05-08.
  11. ↑ "Mediaocean Acquires MBS to Expand European Operations". MarTech Series. 2020-01-29. Retrieved 2020-04-09.
  12. ↑ "Data science media startup 4C Insights is being acquired by Mediaocean". www.americaninno.com. Retrieved 2020-07-14.
  13. ↑ Bruell, Alexandra (13 July 2021). "Mediaocean to Buy Adtech Company Flashtalking for $500 Million". Wall Street Journal.
  14. ↑ "CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform". GlobeNewswire. GlobeNewswire. Retrieved 27 August 2023.
  15. ↑ Hercher, James. "Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age". AdExchanger. AdExchanger. Retrieved 27 August 2023.
  16. ↑ Shields, Ronan. "Mediaocean's M&A Merry-Go-Round Takes Another Twist". Adweek. Adweek. Retrieved 27 August 2023.
  17. ↑ Konrad, Alex. "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. Retrieved 2017-10-20.
  18. ↑ "Mediaocean LLC". Retrieved 8 May 2020.
  19. ↑ "AOL Fishes Where TV Dollars Are: Mediaocean". Advertising Age. 30 April 2013. Retrieved 24 October 2014.
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