Maspex
TypePartnership limited by shares
IndustryFood industry
Founded1990 (1990)
Headquarters
Wadowice
,
Poland
Key people
Krzysztof Pawiński
Productsjuice, instant products, pasta
Brands
List
Revenue$3.2 billion (2022)
7,900,000 euro (2018) Edit this on Wikidata
Total equity$1 billion (2016)
Number of employees
9,200 (2021)[1]
Websitewww.maspex.com
Company logo

Grupa Maspex Wadowice (short: Maspex) is a Polish multinational food company headquartered in Wadowice, Poland. It has developed mostly through acquisitions in Central and Eastern Europe and has become the owner of more than 20 companies and one of the largest food producers in this region.[2]

History

The company was founded in 1990. In 1993, it started the production of fruit tea, coffee and chocolate. In 1995, Maspex acquired Polska Żywność S.A. which specialized in the production of fruit and vegetable juices.[3][4] Between 1998–1999, the company opened its first stores abroad in the Czech Republic, Romania, Hungary and Slovakia.[5] In 1999 Maspex acquired Anin and Tymbark.[6]

In 2000, the company opened a juice and beverage factory in Tychy. Two years later, other Maspex companies were established in Kaliningrad and Moscow. In March 2003, the Maspex Group purchased the Lubella company,[7] thus extending its offer to include pasta, breakfast cereals, groats and flours. In September of the same year, the Group bought shares of Polski Lek – a producer of vitamin preparations and effervescent tablets.[8]

In 2004, the company established a representative office in Ukraine, and in December of the same year it purchased a part of Walmark, a company dealing in the production of juices for the Czech and Slovak markets, and all shares of Olympos – a Hungarian producer of juices, nectars and fruit drinks.[9] In 2005, the group acquired shares in: Plusssz Vitamin Kft, Apenta (a brand of Hungarian mineral water) and Queen's – a Bulgarian juice producer.[10]

Two years later, in Romania, Maspex acquired shares in Arnos – a pasta producer.[11] In 2009, the Logistics Center in Tychy was launched.[12] In the same year, Maspex opened a production and warehouse complex in Romania.[13] In 2010, the Group entered the category of energy drinks by starting cooperation with the "Equal Opportunities" Foundation and Dariusz Tiger Michalczewski. In 2011, the company was present in 30 countries in Europe but also in the USA and Canada.[14] In 2012, the company from Wadowice purchased Salatini and Capollini, Romanian brands of pretzels and crackers.[15] In 2018, Maspex launched a production complex and a logistics center at the Lubella plant in Lublin,[16] and then opened a production and logistics complex at the Tymbark plant in Olsztynek.[17][18]

Since 2019, on the basis of an agreement with the Swiss concern Nestlé, Maspex has an exclusive license for the production and distribution of Nestea tea drinks in most Central European markets. Initially, from June, it only covered Hungary, Romania and Bulgaria, but in January 2020 it was extended to Poland, the Czech Republic, Slovakia, Lithuania, Latvia and Estonia.[19] In February 2022, Maspex Group acquired the Żubrówka, Soplica, Absolwent and Bols alcohol brands from the Russian company Roust International for $980 million.[20][21][22]

Products

The company owns 63 brands and offers a total of over 2,300 products.[23] Some of the brands offered by Maspex include Kubuś and Tymbark , Life (fruit juice), Coffeeta (coffee cream powder) and Lubella (pasta).

Social campaigns

The company has been involved in a number of social campaigns such as the Tymbark Cup football tournament organized by the Polish Football Association, which since 2007 has been sponsored by Tymbark, one of the brands controlled by the Maspex Group. It is aimed at searching for young talents and promoting football among schoolchildren. It confers titles of Polish Champion in various age categories both in the boys' and girls' divisions, the final matches being played at the National Stadium in Warsaw.[24] The tournament has started the careers of such players as Piotr Zieliński, Paulina Dudek and Arkadiusz Milik.[25]

The Kubuś Friends of Nature (Kubusiowi Przyjaciele Natury) is an educational project supported by the Kubuś brand, which raises ecological awareness among children in kindergartens across Poland.[26]

Since 2018, the company has been participating in the Parasol Historii project, whose objective is to uphold the memory of the Warsaw Uprising and the people who took part in it. As part of the project, the company provides help to the still living veterans of the uprising and conducts educational activities under the aegis of the Warsaw Rising Museum.[27]

See also

References

  1. ↑ "EY advised Maspex Group in the acquisition process of CEDC – a milestone deal in the CEE spirits industry". Retrieved 27 February 2022.
  2. ↑ "Maspex". Retrieved 27 February 2022.
  3. ↑ Tatar, Magdalena (2017-09-08). "Maspex". finanse.wp.pl (in Polish). Retrieved 2022-03-15.
  4. ↑ "O firmie". maspex.com (in Polish). Retrieved 2022-03-15.
  5. ↑ "About us". Retrieved 27 February 2022.
  6. ↑ "Maspex, czyli jak Pawiński zbudował swoje imperium". Forbes.pl (in Polish). Retrieved 2022-03-15.
  7. ↑ "Maspex: Lubella uruchamia kompleks produkcyjny i centrum logistyczne za 130 mln zł (zdjęcia) - Zboża oleiste". www.portalspozywczy.pl (in Polish). Retrieved 2022-03-15.
  8. ↑ "Cudowny lek z Wadowic". Forbes.pl (in Polish). Retrieved 2022-03-15.
  9. ↑ "Maspex na zakupach na Węgrzech". biznes.interia.pl (in Polish). Retrieved 2022-03-15.
  10. ↑ "Maspex, czyli jak Pawiński zbudował swoje imperium". Forbes.pl (in Polish). Retrieved 2022-03-15.
  11. ↑ "Klemens Budzowski. Ekonomiczne problemy handlu międzynarodowego" (PDF).
  12. ↑ "Maspex wybudował Centrum Logistyczne za 130 mln zł - Owoce warzywa". www.portalspozywczy.pl (in Polish). Retrieved 2022-03-15.
  13. ↑ "O firmie". maspex.com (in Polish). Retrieved 2022-03-15.
  14. ↑ "Klaus Geppert zum 10. März 2011", Festschrift für Klaus Geppert zum 70. Geburtstag am 10. März 2011, Berlin, New York: DE GRUYTER, retrieved 2022-10-19
  15. ↑ "Maspex rozwija się w Rumunii - Napoje kawa herbata". www.portalspozywczy.pl (in Polish). Retrieved 2022-03-15.
  16. ↑ "Lubella uruchamia nowoczesny kompleks produkcyjny i centrum logistyczne [ZDJĘCIA]". superbiz.se.pl. Retrieved 2022-03-15.
  17. ↑ Polska, Grupa Wirtualna. "Maspex otworzył w Olsztynku kompleks produkcyjno-logistyczny za 170 mln zł". www.money.pl (in Polish). Retrieved 2022-03-15.
  18. ↑ "Wyborcza.pl". olsztyn.wyborcza.pl. Retrieved 2022-03-15.
  19. ↑ "Maspex nowym partnerem Nestlé Waters w zakresie produkcji i sprzedaży napojów Nestea - Napoje kawa herbata". www.portalspozywczy.pl (in Polish). Retrieved 2022-03-15.
  20. ↑ "Polish vodka brands have returned from Russian hands". Retrieved 27 February 2022.
  21. ↑ "Polská skupina Maspex kupuje od ruské skupiny slavnou značku Żubrówka za téměř miliardu dolarů" (in Czech). Retrieved 27 February 2022.
  22. ↑ "Żubrówka, Bols i Soplica znowu polskie. Maspex przejął w końcu od Rosjan nasze marki" (in Polish). Retrieved 27 February 2022.
  23. ↑ "Polish vodka brands have returned from Russian hands". Retrieved 27 February 2022.
  24. ↑ "Najmłodsi z radami dla reprezentacji przed mundialem" (in Polish). Retrieved 27 July 2022.
  25. ↑ "XVII edycja turnieju „Z podwórka na stadion o Puchar Tymbarku"" (in Polish). Archived from the original on 2017-02-07. Retrieved 27 July 2022.
  26. ↑ "Ruszyła akcja edukacyjna "Kubusiowi Przyjaciele Natury"" (in Polish). Retrieved 27 July 2022.
  27. ↑ "Parasol Historii. Wspomnienie' 44 - Maspex i Muzeum Powstania Warszawskiego realizują projekt edukacyjny" (in Polish). Retrieved 27 July 2022.
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