The Marketing Hall of Fame was launched by the members of the New York chapter of the American Marketing Association, the creators of the Effies and the GreenBook.

Honorees are inducted in a ceremony held in New York City every spring.

Inductees in the Marketing Hall of Fame

2014

Beth Comstock, Senior Vice President and Chief Marketing Officer, General Electric;[1] Dr. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University;[1] Joseph V. Tripodi, Executive Vice President, Chief marketing & Commercial Officer, The Coca-Cola Company[1]

2015

David Aaker, Vice-chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley;[2] Yvon Chouinard, Founder of Patagonia;[2] Trevor Edwards, President, Nike Brand, Nike, Inc.;[2] Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather[2]

2016

Al Ries, Marketing Strategist and Author ; Bob Greenberg, Founder, Chairman/CEO ; John Hayes, Former Chief Marketing Officer, American Express[3][4]

2017

Seth Godin, Author, teacher, entrepreneur; Lee Clow, Creative Director, TBWA Chiat Day ; Esther Lee, Chief Marketing Officer, MetLife.[5]

References

  1. 1 2 3 "Marketing Hall of Fame 2014 Inductees". New York American Marketing Association. Retrieved 21 March 2016.
  2. 1 2 3 4 "Marketing Hall of Fame 2015 Inductees". New York American Marketing Association. Retrieved 21 March 2016.
  3. ↑ Adamson, Allen (2016-03-31). "How 2016 Marketing Hall Of Fame Winners Al Ries, Bob Greenberg And John Hayes Have Changed Marketing". Forbes. Retrieved 2016-03-09.
  4. ↑ "American Marketing Association Announces 2017 Marketing Hall of Fame Inductees | LBBOnline".
  5. ↑ "Dolly Parton inducted into Rock & Roll Hall of Fame despite initial objection". 4 May 2022.

New York Chapter of the American Marketing AssociationOfficial Web Site[1]

  1. ↑ "NY AMA Official Web Site". New York American Marketing Association. Retrieved 21 March 2016.
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