Mailman Group
TypePrivate
FoundedJanuary 1, 1999 (1999-01-01)
Headquarters
Shanghai
,
China

Mailman Group is a sports digital consultancy and social media agency in China. Based in Shanghai, Mailman manages the digital presence of international brands in the sports, entertainment, and travel industries. One of the first agencies to enter the digital Chinese market, Mailman has pioneered many of China's early technology and social media initiatives, aiding the growth of international brands on Chinese social media by allowing brands to pull content from Facebook and Twitter, sites that are banned in China, and publish directly onto Chinese social media.[1]

Organization

Mailman consists of a variety of separate partnerships, investments and ventures that focus on the sports, entertainment, and tourism industries. They include:

KAWO

Because of the Great Firewall, many social media networks are blocked in China. KAWO is a social media management technology that lets brands get into Chinese social media by integrating the Western social media channels Facebook, Twitter, and Instagram, with the Chinese Weibo, Tencent Weibo, and WeChat.[2] KAWO gives brands digital access to over 600 million people by automatically pulling their[3] existing Facebook and Twitter content onto a central dashboard, where moderators translate and then push it via KAWO directly on a brand's Chinese social network accounts[4][5][6][7]

MVIP

MVIP acts as a marketplace for sports and entertainment for Chinese customers.[8]

FansTang

Fanstang is a company developed in partnership with China Branding Group to connect US Celebrities with their Chinese fans. Fanstang is an entertainment platform now established as the largest management firm for China-specific media accounts for US celebrities.[9]

Mailman publishes annual Red Card reports, a comprehensive study on how top European football clubs fare in China's social media landscape.[10]

References

  1. ↑ "Chinese Netizens and Their Love Affair With European Footballers on Weibo (INFOGRAPHIC)". Retrieved 3 July 2014.
  2. ↑ DISHMAN, LYDIA. "KAWO HELPS BRANDS TAKE AIM AT CHINESE SOCIAL MEDIA". Fast Company & Inc © 2014 Mansueto Ventures, LLC. Retrieved 3 July 2014.
  3. ↑ Grant, Rebecca (5 September 2013). "KAWO gives brands a boost over China's Great Firewall". Venture Beat. Retrieved 3 July 2014.
  4. ↑ "How to Climb Over the Great Firewall of China". Bloomberg. Retrieved 3 July 2014.
  5. ↑ Khadem, Nassim. "Enter the dragon: KAWO wants to make life easier for foreign brands eyeing China's 591m internet users". Fairfax Media Publications Pty Ltd. Retrieved 3 July 2014.
  6. ↑ Popescu, Adam (24 September 2013). "Startup Helps Big Brands Engage With China". Mashable. Retrieved 3 July 2014.
  7. ↑ Lukman, Enricko. "European Football Clubs Have 15.6 Million Weibo Followers as They Battle for Chinese Fans". TechinAsia. Retrieved 23 July 2014.
  8. ↑ "CHINA'S VIP FANS JET ACROSS GLOBE FOR LUXURY SPORTS EXPERIENCES". Jing Daily. 22 April 2014. Retrieved 3 July 2014.
  9. ↑ "FansTang to Deliver Hollywood Content in China". Variety. 19 November 2013. Retrieved 23 July 2014.
  10. ↑ "Red Card 2014 A presença digital dos clubes europeus na China". Futebol Marketing. Retrieved 23 July 2014.
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