| Industry | Advertising agency |
|---|---|
| Founded | 1892 |
| Founder | Frederick Higginbottom Reginald J. Sykes |
| Defunct | 1969 |
| Fate | Merged with Leo Burnett Worldwide |
| Headquarters | , United Kingdom |
The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,[1] becoming a significant Government advertising agency during World War II.[2] It merged with the Leo Burnett agency in 1969.[3]
The agency also produced promotional work for the 1921 film Elsie and the Brown Bunny,[4] and advertising posters for the 1951 Festival of Britain.[5]
On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.[6]
Notable people
- Frederick Higginbottom (1859 - 1943) co-founder
- Keith Lucas (d.2012) who became director of the British Film Institute[7]
- William Stewart (b. 1886 Greenwich), Director
- Howard Thomas (1909—1986) worked in the commercial radio section
- Mark Abrams (1906-1994) led its research function in the 1930s doing ground breaking studies Mark Abrams
- Phillip Boydell (1896-1984) Art Director and designer of the Festival of Britain font.
Bibliography
- London Press Exchange at the National Archives
- "Visit of The Institute to the London Press Exchange Limited", Journal of the Royal Statistical Society, Series D (The Statistician), Vol. 13, No. 1 (1963), pp. 47–53, Published by Wiley-Blackwell
- Material at the Museum of London
- "A Letter from the London Press Exchange", bbc.co.uk, retrieved 17 August 2012
- London Press Exchange at Google News archives
References
- ↑ John William and Robertson Scott, The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ..., Publisher Taylor & Francis, 1952, 417 pages, page 393
- ↑ "London Press Exchange Archived 2013-02-11 at the Wayback Machine", History of Advertising Trust, retrieved 17 August 2012
- ↑ "Lynch-Robinson,78, war hero and boss of Leo Burnett, dies", Campaign, Friday, 28 June 1996
- ↑ "London Press Exchange [gb]", IMDb.com, Inc.
- ↑ "Exhibition of Science" and "Festival of Britain" poster, V&A museum, London, retrieved 17 August 2012
- ↑ "History", Market Research Society
- ↑ "Keith Lucas", The Telegraph, 26 Apr 2012
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