The Marca País logo introduced in 2018
The previous logo used to brand the country.

The logo of Argentina refers to the official logo of the Marca País (MP), a State policy of nation branding that aims to promote tourism, boost exports, attract investments and spread Argentine culture.[1]

The first logo came from the Contest for the Visual Identity of the Argentina Brand, which took place in 2006 and included some of the best designers in the country.[2] Through the presidential decree 1372/2008, published on August 29 in the official gazette, the national government created the Intersectoral Commission on the Argentine Country Brand Strategy, formed by the Ministry of Foreign Affairs and International Trade, the Secretariat of Tourism, and the Secretariat of Media for Communication.[3] Under the same decree, the logo representing Argentina abroad became official.[4]

In 2018, Mauricio Macri's government renewed the Marca País and unveiled a new logo.[1][5]

References

  1. 1 2 Millenaar, Federico (April 29, 2018). "Cómo se hizo, cuánto costó y qué opinan los expertos sobre la nueva Marca País" (in Spanish). Infobae. Retrieved May 1, 2018.
  2. ↑ "Argentina: brand for the world". Secretariat of Public Communication, Presidency of the Nation. Retrieved September 26, 2011.
  3. ↑ "Decreto Presidencial 1372/2008" [Presidential Decree 1372/2008] (PDF) (in Spanish). Secretariat of Public Communication, Presidency of the Nation. Archived from the original (PDF) on October 3, 2011. Retrieved September 26, 2011. Artículo 2 - Créase, en el ámbito de la Jefatura de Gabinete de Ministros, la "Comisión Intersectorial de la Estrategia Marca País Argentina", la que estará conformada por un representante de las siguientes jurisdicciones: Ministerio de Relaciones Exteriores, Comercio Internacional y Culto; Secretaría de Turismo de la Presidencia de la Nación, y Secretaría de Medios de Comunicación de la Jefatura de Gabinete de Ministros, quienes deberán revestir un cargo no inferior a Director Nacional.
  4. ↑ "Decreto Presidencial 1372/2008" [Presidential Decree 1372/2008] (PDF) (in Spanish). Secretariat of Public Communication, Presidency of the Nation. Archived from the original (PDF) on October 3, 2011. Retrieved September 26, 2011. Artículo 1 - Créase la "Marca Argentina", cuyo Signo Oficial será el isologotipo que luce en el Anexo que forma parte integrante del presente, la que permitirá homogeneizar la imagen nacional en el mundo.
  5. ↑ Vit, Armin (April 2, 2018). "New Country Brand for Argentina by Futurebrand". Brand New. UnderConsideration LLC. Retrieved May 1, 2018.
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