| Industry | Internet advertising |
|---|---|
| Founded | 2011 |
| Headquarters | Stamford, Connecticut, United States |
Key people | Dick O'Hare (Founder and CEO) |
| Website | http://www.localyokelmedia.com |
Local Yokel Media,[1] (LYM), is, a hyperlocal online ad marketplace headquartered in Stamford, Connecticut[2] specializing in monetizing hyperlocal, ad impressions.[3] Using Local Yokel Media, any local or national business serving a defined geography can target audiences in their immediate service areas on local online content communities.[1]
Local Yokel Media uses this method of geo-contextual[4] relevance to help firms target down to the community level in contextually relevant content. Founder & CEO Dick O'Hare[5] is a veteran of the digital media industry with 15 years in senior management positions at DoubleClick, AOL Media Networks and Yahoo Inc.[6]
References
- 1 2 McGlade, Alan. "Online Advertising, Coming Soon To A Neighborhood Near You". Forbes.
- ↑ "Stamford Innovation Center Adds Tenants Cashpath Financial, Local Yokel Media, Orthozon Technologies". PRLog.
- ↑ "Platform targets ads based on context, location - Advertising - BizReport". www.bizreport.com.
- ↑ "Local Yokel's Dick O'Hare on Reaching Deep Into Hyperlocal Communities | The Makegood". the-makegood.com. Archived from the original on 2012-07-15.
- ↑ Elliott, Stuart (July 17, 2011). "News From the Advertising Industry". New York Times.
- ↑ "404 Page". www.globenewswire.com.
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