Libelle
Categories
FrequencyWeekly
Founded1938 (1938)
CompanyRoularta Media Group
CountryBelgium
Based inMechelen
LanguageDutch
WebsiteLibelle

Libelle (Dutch: Dragonfly) is a Flemish weekly lifestyle and women's magazine based in Mechelen, Belgium. The magazine is the spin-off the magazine with the same name, Libelle, published in the Netherlands.

History and profile

Libelle was started as a spin-off of the Dutch magazine with the same name in 1938.[1] The parent brand of Libelle is published in the Netherlands.[2] Each magazine has an independent editorial board.[2]

Mediaxis sold both Libelle and its sister publication Femmes d'Aujourd'hui to the Finnish media company Sanoma in 2001.[3] Then Libelle was published by Sanoma Magazines Belgium on a weekly basis.[4][5][6] The Roularta Media Group acquired Libelle, Femmes d'Aujourd'hui and other women's title Gael in June 2018.[3][7]

Libelle was the first Flemish women's magazine.[8][9] It was also the first Belgian women's magazine, which did not heavily cover romantic serial novels.[8] The publication of the magazine stopped during World War II, and it was relaunched as a weekly in November 1945.[1][10][11] Libelle offers articles about home, recipes and fashion.[4] The magazine had its headquarters in Antwerp[10] before moving to Mechelen.[11]

In 1970 Libelle merged with another Flemish women's magazine, Rosita.[1][8] The magazine has had a conservative stance since then.[1] In 1990 it merged with another magazine, Het Rijk der Vrouw.[1][8] Libelle has its own clothing collection which is sold in cooperating stores.[1] In 2004 the website of the magazine was started.[1]

Libelle is the recipient of the 2003 Zorra Public Award for its woman-friendly commercial.[9] The magazine also awarded the 2004 silver EFFIE prize.[9]

Circulation

In 2000 Libelle sold 214,700 copies.[12] During the period of 2006-2007 it was the best-selling women's magazine in Belgium selling 267,000 copies.[13] The circulation of the magazine was 226,161 copies in 2010 and 223,476 copies in 2011.[14] It fell to 214,333 copies in 2012[14] and to 212,251 copies in 2013.[15]

See also

References

  1. 1 2 3 4 5 6 7 Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
  2. 1 2 Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN 978-3-11-014387-4.
  3. 1 2 Clarissa Colangelo (2023). The Belgian Photonovel, 1954-1985: An Introduction. Leuven: Leuven University Press. p. 72. ISBN 978-94-6166-511-9.
  4. 1 2 "Sanoma builds new audiovisual platform for the Libelle brand". Sanoma. 19 February 2013. Retrieved 1 May 2015.
  5. ↑ "Sanoma Magazines Belgium". Bloomberg Business. Retrieved 1 May 2015.
  6. ↑ Marek Miller (15 October 2013). "Sanoma Media Belgium fast tracks product development with innovation accelerator programme". INMA. Retrieved 1 May 2015.
  7. ↑ "Roularta receives approval from Belgian Competition Authority and completes acquisition of Sanoma brands". Roularta. 29 June 2018. Retrieved 1 October 2023.
  8. 1 2 3 4 Katia Segers; Joke Bauwens; Nele Van Den Cruyce (2009). "Reflections of a Child. Depicting Healthy Childhood in the 1940s and 1960s". Revue belge de philologie et d'histoire. 87 (3–4): 759–774. doi:10.3406/rbph.2009.7703.
  9. 1 2 3 Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN 978-94-91431-06-7.
  10. 1 2 "Libelle factsheet". Publicitas. Retrieved 1 May 2015.
  11. 1 2 "Magazines membres". The Ppress. Archived from the original on 13 July 2014. Retrieved 5 May 2015.
  12. ↑ Helmut Gaus (2001). Why Yesterday Tells of Tomorrow: How the Long Waves of the Economy Help Us Determine Tomorrow's Trends. Antwerp: Garant. p. 77. ISBN 978-90-441-1205-4.
  13. ↑ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 1 May 2015.
  14. 1 2 "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 1 May 2015.
  15. ↑ "Belgium: Magazine market" (PDF). Il Sole 24 Ore. Archived from the original (PDF) on 29 November 2014. Retrieved 1 May 2015.
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