Legendary Whitetails
TypePrivate
IndustryRetail
Founded1999
FounderLarry Huffman
Headquarters
Apopka, Florida
,
U.S.
ProductsEveryday Apparel for Hunters: clothing, gift/home, footwear, camouflage, outdoor gear
Websitelegendarywhitetails.com

Legendary Whitetails is a clothing company that designs and sells everyday apparel, gifts, and gear related to deer hunting. Legendary Whitetails was established in 1999 as a direct-to-consumer catalog and internet retailer, and is headquartered in Apopka, Florida.

History

Legendary Whitetails was founded in 1999 by Larry Huffman, a hunter and conservationist.[1][2]

Founder Larry Huffman died in 2007.[3]

In 2019, the company filed for Chapter 128 Receivership in Washington County Circuit Court on March 4.[4] The company was sold and operations moved to Florida in May 2019.

Products

The Legendary Whitetails brand was established with the release of the 1999 catalog, deeming product as the “Original Deer Gear”. The catalog, along with the ecommerce website are the primary channels of business.[5] The product line included a men's line, women's line, kids’ apparel, Big and Tall sizing, footwear, home, hunting, and auto product categories.[6]

The Hunt Bum apparel line was added in 2013 and was designed specifically for active outdoorsmen.[7]

As of 2014, the women's line was the fastest growing segment of Legendary Whitetails.[8]

Achievements

In 2013, Legendary Whitetails won the Outstanding Employer Award, given by the Wisconsin Rehabilitation Association's Job Placement and Development Board.[9]

See also

References

  1. ↑ "Larry L. Huffman Obituary". gmtoday.com. Retrieved 4 April 2015.
  2. ↑ Davenport, Les (22 September 2010). "Larry Huffman: Mr. Legendary Whitetail". North American Whitetail. Retrieved 7 April 2015.
  3. ↑ "History". Legendary Whitetails.
  4. ↑ "Legendary Whitetails under receivership".
  5. ↑ "Direct Tech Signs New Customer Legendary Whitetails". Internet Retailer. Retrieved 27 April 2015.
  6. ↑ "Our Products". Legendary Whitetails. Retrieved 27 April 2015.
  7. ↑ "Hunt Bum – New Product Line". Living Legendary: The Hunting Community. Retrieved 14 November 2017.
  8. ↑ Richards, Michelle (17 November 2014). "Retailers respond to increase in number of female hunters". 620 WTMJ News. Retrieved 27 April 2015.
  9. ↑ "Outstanding Employer Award". Living Legendary: The Hunting Community. Retrieved 14 November 2017.
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